Cervino Marketing Delivers Smart Marketing Dashboards
Customer Company Size
SME
Region
- Europe
Country
- Netherlands
Product
- Klipfolio Dashboards
- Cervino Marketing Big Data Engine
Tech Stack
- Big Data
- API Integration
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Big Data Analytics
- Application Infrastructure & Middleware - API Integration & Management
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Cervino Marketing, based in Amsterdam, the Netherlands, delivers solutions that provide insight into marketing numbers. The company designs and deploys visually attractive and very smart online dashboards that incorporate data from numerous data sources, including Facebook, Twitter, Google Analytics, Copernica, Coosto, LinkedIn, Instagram, Salesforce, and proprietary systems. The company’s solutions deliver near real time visibility into key marketing numbers and metrics. Cervino Marketing is one of Klipfolio’s largest business partners in Europe.
The Challenge
Cervino Marketing’s client base is made up of marketing agencies servicing clients of all kinds and sizes. These agencies need to provide regular activity and performance reports to their clients. However, gathering the data from multiple online sources, such as Facebook, Google Analytics, Google AdWords, Twitter, and more, is very time-consuming. Once they have the correct data, the agencies need to put that information into Excel spreadsheets and/or PowerPoint presentations. On average, each report takes two or more hours; multiplied across the client base, that turns into a significant amount of time and energy spent on monthly reporting. Additionally, once the report is created, the data becomes stale. While a client may review the report within a day, they may also let it languish for weeks. This can often result in a client reacting to data that is out of date. The options then are to wait for the next monthly report, or to ask the agency to create a new report – increasing the administrative costs of the account.
The Solution
Cervino Marketing built its own, proprietary Big Data Engine, which is deeply connected with Klipfolio. The Big Data Engine collects the data near real time, analyzes the data, and serves it up in visually compelling, client-specific dashboards via Klipfolio. The agencies have one dashboard for each client. Since Cervino Marketing uses Klipfolio’s advanced API, it can quickly deploy new dashboards for new clients, based on the agency’s custom templates and look and feel. Many of Cervino Marketing’s agency clients now have a comprehensive dashboard that displays data that spans the agency’s performance across the entire client portfolio, a so-called “Agency Dashboard.” This provides them with an elegant, near real-time solution for both internal and client reporting needs.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
IoT Data Analytics Case Study - Packaging Films Manufacturer
The company manufactures packaging films on made to order or configure to order basis. Every order has a different set of requirements from the product characteristics perspective and hence requires machine’s settings to be adjusted accordingly. If the film quality does not meet the required standards, the degraded quality impacts customer delivery causes customer dissatisfaction and results in lower margins. The biggest challenge was to identify the real root cause and devise a remedy for that.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
