CDNetworks improves online gaming experience for Imperia Online in emerging markets
Company Size
11-200
Region
- America
- Europe
Country
- Brazil
- Bulgaria
- Russia
Product
- Imperia Online
- CDNetworks Content Acceleration
Tech Stack
- Global caching technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Imperia Online Ltd is a Bulgaria-based company best known for its namesake browser-based game. Launched in 2005, Imperia Online is a Massively Multiplayer Online Real-Time Strategy game - its players must manage resources, build their capital, and invade and defend against their neighbours to prosper. Imperia Online currently boasts over 30 million registered players and is active in 150 markets. The company has a portfolio of twenty browser and mobile games.
The Challenge
Imperia Online, a real-time strategy game, requires quick responses from its players and instant feedback for them to build their empire and direct their armies. Without a fast response time from the server, a game like Imperia can quickly become unplayable, as players are unable to quickly respond to threats from their neighbours or launch their own attacks at the right time. There are markets where browser-based free-to-play games are especially popular – such as Russia and Brazil – where poor performance was becoming a real issue, making it challenging for users to enjoy the real-time gaming experience. Russia and Brazil’s internet infrastructure means that games that demand high performance do not always work as intended. For Imperia Online, which wants its customers to be highly invested and spend a lot of time with the game, poor performance is untenable – but its previous CDN provider was not able to guarantee performance in these areas.
The Solution
CDNetworks implemented Content Acceleration, its global caching technology, to optimise the performance of Imperia Online in Brazil and Russia. Content Acceleration ensures that content is delivered via the most efficient reliable path. By caching static content closer to the end-user via its globally deployed network of servers, CDNetworks can ensure rapid response times are not compromised by congestion and high spikes of traffic. For real-time games, a delay of even a few seconds can render a game unplayable – but with CDNetworks Content Acceleration, users can get near-instant feedback on their decisions.
Operational Impact
Quantitative Benefit
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