CDNetworks helps the Middle East’s fastest-growing ecommerce site on customer needs
Company Size
200-1,000
Region
- Middle East
Country
- United Arab Emirates
Product
- Dynamic Web Acceleration
- Content Acceleration
- SSL
- Web Application Firewall (WAF)
Tech Stack
- CDN solutions
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Cybersecurity & Privacy - Cloud Security
Applicable Industries
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Cybersecurity
- Supply Chain Visibility
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
AWOK.com is one of UAE’s reigning ecommerce websites. With understanding of the market and the passion to create a no-fuss, easy to use platform, AWOK has quickly risen to great heights, despite only being on the market for a short period of time. From e-Gadgets to clothing, jewellery and kitchen appliances, AWOK has something for everyone, and is striving to achieve the goal of always low prices. AWOK perfectly encapsulates comfort and convenience with its user-friendly website, mobile apps and exceptional facilities, including integrated logistics management systems. And with the added advantage of multiple payment options, quick delivery service and unmatched After-Sales Support, AWOK has created a niche for itself as UAE’s ideal shopping source.
The Challenge
AWOK.com, one of UAE’s leading ecommerce websites, was facing challenges due to its rapid growth. The company was investing significant resources to ensure the website was accessible and loading in an acceptable time. However, these resources were needed elsewhere to manage the growth of the business – managing logistics to guarantee fast delivery, attracting new customers to the site, adding new products to the site, and all of the other activity that goes with a thriving ecommerce business. AWOK.com found that after just 270ms, its potential customers might leave the website and look elsewhere. A slow website means lost sales – a risk an ecommerce website cannot afford to take. Additionally, AWOK.com’s success meant it was a bigger target for criminals looking to disrupt its business by overloading or hacking the website. In order to maintain its position as an ecommerce leader, it was vital for AWOK.com to keep its customers’ trust and keep its website secure.
The Solution
AWOK.com’s website is now accelerated by CDNetworks and delivered by its in-country infrastructure. CDNetworks has implemented its CDN solutions to optimise the efficient delivery of the cacheable and non-cacheable dynamic content on the AWOK.com website – vital for an ecommerce site where content such as images, pricing and stock levels change constantly. The website is now delivered to customers via local points of presence, meaning visitors to the site can enjoy a faster, more reliable and a more consistent connection than before. AWOK.com is able to select what elements are accelerated and which are not, meaning they can save on bandwidth costs while focusing on elements where speed is vital. To protect the website, CDNetworks also provided its web application firewall, meaning attempts to hack the site can be thwarted, and customers can visit the site and trust their payment details and other sensitive data remains secure.
Operational Impact
Quantitative Benefit
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