Case Study: NRI
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Salesforce
- RingLead
- Sugar CRM
Tech Stack
- CRM
- Data Quality Solutions
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Data Science Services
- System Integration
About The Customer
NRI is a printing company turned service solution provider, offering printing services, data output, floor and window graphics, and most recently, 3D printing. NRI is over 100 years old, with 250 employees and nine offices nationwide.
The Challenge
NRI had many different databases and was seeking to consolidate and integrate them into one CRM. They were also migrating from Sugar CRM to Salesforce. The migration and integrations resulted in bad data, including duplicates, incomplete data, and the inability to segment data for sales and marketing efforts. This bad data inhibited their ability to develop new processes and procedures to reach new customers and be more effective communicators.
The Solution
NRI asked Salesforce for recommendations on data quality solutions, and RingLead was mentioned as the leader and a main consultant of Salesforce. After internal evaluation, NRI found that RingLead was the right solution for them. RingLead eliminated duplicate records in Salesforce, allowing NRI to structure their data to effectively market to the right clients. With clean data, NRI could effectively communicate to their clients, focus on marketing efforts, and create drip campaigns. NRI also uses RingLead to collect new data on companies to help their sales efforts run more efficiently, updating existing data as well as acquiring new, clean data.
Operational Impact
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