Radar > Case Studies > Cars.com Enhances On-the-Lot Experiences and Footfall Attribution with Radar Geofences

Cars.com Enhances On-the-Lot Experiences and Footfall Attribution with Radar Geofences

Technology Category

Sensors - Autonomous Driving Sensors
Sensors - GPS

Applicable Industries

Automotive
Electrical Grids

Applicable Functions

Procurement

Use Cases

Geofencing
Inventory Management

About The Customer

Cars.com is a leading digital automotive marketplace that connects car shoppers with sellers. The company enables dealerships to reach millions of consumers every month through meaningful digital experiences across the buying journey. Cars.com's data, operations, and product teams work together to manage large amounts of dealership location information, which is crucial for powering and reporting on these experiences. The company's goal is to provide a seamless and efficient car buying experience for consumers while helping dealerships effectively reach potential customers.

The Challenge

Cars.com, a leading digital automotive marketplace, faced a significant challenge in managing large amounts of dealership location information. This data was crucial for powering and reporting on the digital experiences that connect car shoppers with sellers. The company's data, operations, and product teams needed to efficiently handle this information to ensure meaningful interactions across the buying journey. The legacy systems in place were not sufficient to meet these needs, necessitating a more comprehensive solution for location data management and reporting.

The Solution

To address this challenge, Cars.com migrated its location data management and reporting processes from legacy systems to Radar. This move consolidated all location initiatives into one comprehensive solution. Radar provided the capabilities and flexibility required to integrate into existing reporting processes. This included unlimited, polygon, and concentric geofences, support for existing tags, identifiers, and custom dealer-specific metadata, and programmatic geofence exports to the customer data reporting pipeline. The Radar dashboard also made it easy for the Cars.com operations team to import new and update current geofences as dealerships came online or boundaries changed. The user-friendly interface allowed for geofence visualization and import, geofence creation with address search and street view, and advanced geofence management tools to standardize processes and reduce error. Additionally, the Cars.com product team leveraged Radar to power location-based experiences, such as unlocking in-app features while users are on-the-lot, in a cost-effective manner.

Operational Impact

The implementation of Radar's geofencing technology has significantly improved Cars.com's operational efficiency. The user-friendly interface and advanced management tools have streamlined the process of importing and updating geofences, reducing errors and standardizing processes. The ability to integrate Radar into existing reporting processes has also enhanced the company's data management capabilities. Furthermore, the use of Radar has enabled the product team to cost-effectively power location-based experiences, enhancing the user experience for app users on-the-lot. Overall, the migration to Radar has consolidated Cars.com's location initiatives into one comprehensive solution, optimizing operations across the board.

Quantitative Benefit