Canto's Solution Revolutionizes Cottar’s Safaris' Content Accessibility
Technology Category
- Analytics & Modeling - Computer Vision Software
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Functions
- Sales & Marketing
Use Cases
- Clinical Image Analysis
- Visual Quality Detection
About The Customer
Cottar’s Safaris is a travel and hospitality company based in Masai Mara, Kenya. They offer authentic and individualized safari experiences with two unique properties and a wide range of wildlife and wilderness activities. The company caters to guests seeking quality, sustainable safari experiences. To promote their services, they rely heavily on a vast library of photographs and videos that depict the unique atmosphere of their safaris. The company's marketing coordinator, Karen Darnborough, manages the company’s growing media library and ensures travel agents and other partners have access to the materials they need to promote the Cottar’s experience.
The Challenge
Cottar’s Safaris, located at the edge of Kenya’s famous Masai Mara National Reserve, offers unique and sustainable safari experiences. To promote their services, they rely heavily on photographs and videos that depict the unique atmosphere of their safaris. Over the years, Cottar’s has amassed a substantial library of images and videos, which are essential for travel agents to paint a vivid picture of the safari experience. Initially, the company used Dropbox to share this content with external partners. However, as the requests for images and videos became more frequent, this method became unsustainable. The challenge was to modernize their growing content library and make it more accessible to travel agents and other partners.
The Solution
Canto, a searchable content library with self-service portals for external partners, was introduced as the solution to Cottar’s challenge. Canto not only helped manage image requests more quickly but also reduced the number of requests received. With a public image portal, travel agents and marketing reps now have constant access to an up-to-date collection of Cottar’s most compelling photos and videos. This self-service library allows customers to access the photos and videos without delay, drawing them into Cottar’s award-winning safari experience immediately. The portal also includes brand guidelines, ensuring that travel agents and marketing reps know how to use the assets they’re accessing. The Cottar’s logo, font, and colors are also readily available.
Operational Impact
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