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Company Size
200-1,000
Region
- Europe
Country
- Germany
Product
- Domo
Tech Stack
- Salesforce
- Google Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Finance & Insurance
- Telecommunications
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Predictive Quality Analytics
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Verivox is one of Germany’s leading independent comparison portals, allowing customers to compare energy, telecommunications, insurance and finance products and switch instantly to the best provider for them. The Verivox tariff experts have been monitoring the markets for many years and helped more than 8 million customers to save over 2.1 billion Euro. From 2015, Verivox became part of the ProSiebenSat.1 Group, one of Europe’s leading media companies. In order to stay ahead of the competition, Verivox needed a solution that could provide accurate, transparent, democratised and easily accessible data from its website and business units.
The Challenge
Verivox, a leading independent comparison portal in Germany, needed a solution that could provide accurate, transparent, democratised and easily accessible data from its website and business units. One of Verivox’s main goals was to map the market as closely as possible - a huge challenge given the variety of sectors they cover. To achieve this, it needed constant, real-time access to data, where teams could monitor, report and make decisions that improve customer satisfaction, increase traffic and facilitate internal decision-making. Prior to Domo, Verivox needed to improve its democratised access to all data sourced from the website, third-party data sets and internal management systems. Employees would access different versions of the data sets, limiting transparency and accuracy.
The Solution
The business intelligence team at Verivox needed a solution that struck the balance between providing data for everyone, while ensuring that the data was governed and certified. The first step towards this was to utilise their own data warehouse built by the internal Data warehouse team. This meant that all data plugged in from the likes of Salesforce and Google Analytics, could be monitored and certified, before being redistributed to wider teams. In order to democratise the data housed in their data warehouse, Verivox brought in Domo to visualise the data plugged in from all departments. Using Domo’s content certification feature, Verivox’s BI team had the control to certify the data uploaded to Domo’s dashboard.
Operational Impact
Quantitative Benefit
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