Camelot Strategic Marketing & Media: Driving Business with Tableau
Company Size
200-1,000
Region
- America
Country
- United States
Product
- Tableau
Tech Stack
- SQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Functions
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Camelot Strategic Marketing and Media is one of the largest privately-owned strategic marketing and media services companies in the U.S. The company covers all types of media including interactive, print, radio, television and out of home. They provide services to a wide range of clients and are always looking for ways to differentiate their services and provide value to their clients. The company prides itself on its ability to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. They have a cycle for reporting with clients; here are the results, analysis, conclusion, and call to action.
The Challenge
Camelot Strategic Marketing and Media, one of the largest privately-owned strategic marketing and media services companies in the U.S., was looking for ways to differentiate their services. They wanted to present data in meaningful ways to show clients how they’re “moving the needle” and driving business. The company was facing the challenge of growing data in the industry. Their biggest challenge was taking performance data from one system of record and tying it back against cost data. They needed to bring this data to life and optimize the media on a daily basis, and then review that in a rolled up manner very efficiently with the client.
The Solution
Camelot turned to Tableau to help differentiate their services by presenting data in meaningful ways. Tableau's dashboards allowed Camelot to optimize the media on a daily basis and review it in a rolled up manner very efficiently with the client. The dashboards also provided the ability to drill down and find and optimize things quickly. One of the key differentiators for Camelot was the ability to create these dashboards that live in real time. This was crucial for interactive marketing where they needed to respond quickly to what happened last hour, week over week, hour over hour. The ability to have dashboards that help manage each one of those channels efficiently was a game changer for Camelot.
Operational Impact
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