CallTrackingMetrics Case Study: Lice Clinics of America
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- CallTrackingMetrics
Tech Stack
- Google Ads
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
About The Customer
Lice Clinics of America is the largest and fastest-growing lice clinic network with over 300 clinics in 35 countries. The clinic network has performed nearly half a million successful lice treatments with their AirAllé® device that uses heated air, not toxic chemicals, to dehydrate head lice. The company has about 200 franchisees and licensees open in the United States with three numbers for each. Being able to track and see the success and conversion rates of those clinics month over month is extremely important for the company.
The Challenge
Lice Clinics of America, a network of over 300 clinics in 35 countries, was looking for a way to better understand how their national advertising campaigns were impacting their lead flows. They wanted to know which campaigns were driving the most calls and to which locations. They were also facing challenges with their existing provider for sending out text messages through their booking platform with clients. The messages were experiencing significant delays, which was a problem as their clients needed immediate responses.
The Solution
CallTrackingMetrics was recommended to Lice Clinics of America as a solution to their business challenge. The company was impressed with the reporting capabilities of CallTrackingMetrics, particularly the ease of use and the clean data presentation. The ability to integrate with key systems such as Google Ads, Facebook, and even bulk uploading their offline leads was a priority for their team. They started reporting daily, weekly, monthly, and now yearly to evaluate their traffic over time and quickly uncover which campaigns were performing to inform their marketing strategy. In addition, CallTrackingMetrics helped Lice Clinics of America implement texting automation with about a dozen of their franchise clinics. This ensured swift and consistent delivery of appointment requests, improving customer service.
Operational Impact
Quantitative Benefit
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