Cae Centro's Success with Foursquare Ads
Company Size
11-200
Region
- America
Country
- United States
Product
- Foursquare Ads
Tech Stack
- Online Advertising
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Software Design & Engineering Services
About The Customer
Cae Centro is a neighborhood cafe situated in a vibrant area in San Francisco, California. The cafe serves breakfast, lunch, and happy hour, catering to a diverse clientele. Its location in the midst of the city's tech community ensures a steady flow of customers. The business is owned by Tom Buswell, who is constantly seeking ways to improve the business and keep the momentum going. Despite the healthy foot traffic, Buswell understands the importance of customer retention and the acquisition of new customers for the sustained growth of his business.
The Challenge
Cae Centro, located in the heart of San Francisco’s bustling tech community, was facing the challenge of maintaining its momentum and continuously improving its business. Despite the healthy amount of foot traffic due to its strategic location, the cafe needed to ensure the return of these customers and attract new ones. To achieve this, owner Tom Buswell decided to explore the avenue of online advertising. He was in search of a novel, effective, and easy-to-implement solution.
The Solution
To address the challenge, Buswell turned to Foursquare Ads, an online advertising platform. He found Foursquare Ads to be simple to set up and affordable, making it an attractive solution for his business. The platform allowed him to target customers in the neighborhood, focusing on those nearby. This strategy, according to Buswell, increases the likelihood of success. Furthermore, Foursquare's loyal user base was an added advantage in attracting new customers who are likely to return. The simplicity and effectiveness of Foursquare Ads delighted Buswell, who found it to be of good value to his business.
Operational Impact
Quantitative Benefit
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