Case Studies > BuBuGao drives supply chain efficiency with Manhattan’s Warehouse Management solution

BuBuGao drives supply chain efficiency with Manhattan’s Warehouse Management solution

Customer Company Size
Large Corporate
Region
  • Asia
Country
  • China
Product
  • Manhattan Warehouse Management
Tech Stack
  • Warehouse Management System
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Cost Savings
  • Customer Satisfaction
  • Productivity Improvements
  • Digital Expertise
Technology Category
  • Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
  • Retail
Applicable Functions
  • Warehouse & Inventory Management
  • Logistics & Transportation
Use Cases
  • Inventory Management
  • Supply Chain Visibility
  • Warehouse Automation
Services
  • System Integration
  • Software Design & Engineering Services
About The Customer
Better Life Commercial Chain Share Co Ltd (BuBuGao) is a leading operator of supermarkets and department stores in Central China, focusing on the wholesale and retail of grocery products and household electrical appliances. Listed on the Shenzhen Stock Exchange, BuBuGao operates over 100 stores in Hunan and Jiangxi Provinces and employs more than 30,000 people. The company has a strong presence in the region and is known for its rapid growth and extensive retail network.
The Challenge
BuBuGao faced significant challenges with its legacy warehouse management system, which was inefficient and inaccurate. The old system relied heavily on manual data handling, leading to data integrity issues and making rapid responses difficult. The disparate systems were also expensive to scale and negatively impacted stability during upgrades. These problems affected the entire supply chain, particularly in transportation management, where data was often collected manually and later entered into spreadsheets, causing delays and inaccuracies.
The Solution
BuBuGao implemented Manhattan Associates’ Warehouse Management solution to address its challenges. The solution provided a single, secure system platform that consolidated data across warehouses, suppliers, and retail outlets. This centralised platform optimised the entire replenishment process by automating tasks such as order preparation, stock checking, and data analysis. The implementation was completed within six months, significantly improving warehouse management efficiency and enabling better data exchange with manufacturers, suppliers, and retail outlets. The solution also enhanced data accuracy and integrity, providing centralised control over operations and improving visibility and accuracy of inventory management.
Operational Impact
  • Streamlined operations and reduced operating costs.
  • Improved data integrity and accuracy throughout the supply chain.
  • Enhanced visibility and responsiveness to customer requests.
  • Reduced man-hours and costs associated with distribution planning.
  • Increased overall customer satisfaction levels.
Quantitative Benefit
  • Implemented the solution across warehouses in Hunan and Jiangxi Provinces within six months.
  • Manages over 9,000 Stock Keeping Units (SKUs).
  • Operates more than 100 stores in Hunan and Jiangxi Provinces.
  • Employs over 30,000 people.

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