BTG's Business Growth by 3x Leveraging CEIPAL's AI-Powered Platform
Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Functions
- Procurement
Use Cases
- Leasing Finance Automation
- Material Handling Automation
Services
- System Integration
- Testing & Certification
About The Customer
Business Technology Group (BTG) is an independent IT consulting and staffing firm based in Florida, with a rapid expansion across the United States. Founded in 1995, BTG has been making placements since the first ATS was created. They focus on delivering long-term value through ethical and innovative partnerships with their clients, candidates, and consultants. Despite being an established provider of talent and relying on one of the best-known legacy ATS platforms, BTG found the technology disappointing and inhibiting their growth.
The Challenge
Business Technology Group (BTG), an independent IT consulting and staffing firm, was facing several challenges with their legacy Applicant Tracking System (ATS). The first issue was the high cost of the system, with a rigid one-year contract and additional charges for every extra integration. The second problem was the lack of comprehensive business analytics and data management. The system failed to provide internal metrics on company-wide productivity or generate reports based on the team's Key Performance Indicators (KPIs). Moreover, all data updates had to be managed manually, which was time-consuming and hindered productivity. Lastly, the system lacked key feature capabilities such as seamless job board integrations and automatic candidate engagement & follow-up. The ATS only offered integration with one job board, limiting their talent pool, and its candidate engagement features lacked automation.
The Solution
BTG decided to explore innovative solutions and discovered CEIPAL's AI-powered platform. They conducted an experiment to test the capabilities of AI by comparing the results of candidate searches using their old system and CEIPAL's AI. CEIPAL's platform increased recruiter productivity by providing built-in & customizable industry reports, interactive dashboards, and comprehensive analytics. This data-driven approach improved the team's performance. CEIPAL's AI-powered candidate matching & ranking, automatic candidate sourcing, and other features enabled BTG to make higher quality submissions in less time. The platform's low cost allowed BTG to reinvest the savings in building stronger client relationships and expanding their market reach.
Operational Impact
Quantitative Benefit
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