Brnstrm: Revolutionizing Brainstorming with IoT
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Cement
- Equipment & Machinery
Applicable Functions
- Product Research & Development
- Quality Assurance
About The Customer
Brnstrm is designed for creative and product teams who are looking to improve the quality of their brainstorming sessions. The platform is particularly useful for teams working remotely, as it allows for asynchronous brainstorming sessions. The users of Brnstrm are likely to be professionals in the tech industry, given the founder's background and the nature of the platform. The platform is also likely to appeal to those who value structured, organized brainstorming sessions and are looking for a tool that can facilitate this process effectively.
The Challenge
Traditional brainstorming sessions often face numerous challenges. They are difficult to facilitate, participants often feel unprepared and pressured to generate creative ideas on the spot, and group dynamics can lead to feelings of exclusion. These issues are exacerbated as remote work becomes more prevalent, making it harder to ensure meaningful outcomes from brainstorming sessions. Clement Duclos, the founder of Brnstrm, recognized these challenges and sought to create a solution that would help teams generate higher quality ideas and reach their goals more effectively.
The Solution
Brnstrm is a collaborative ideation and brainstorming tool that leverages IoT to help creative and product teams generate high-quality ideas. The platform helps teams understand the goal and user insights, think creatively, and share great ideas. Organizers can create a brainstorm, specify a goal, upload insights, and then share a unique link with participants. The participants then have a dedicated interface to review the goal, view insights, share ideas, and comment on others' ideas. If participants are stuck, there are tools available to help them think creatively. The platform was built using Bubble, a no-code tool that allowed Duclos to create a polished, responsive, and fully functional web application.
Operational Impact
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