Brightpearl > Case Studies > Brightpearl's Seamless Integration: A Game Changer for Dakota Stones

Brightpearl's Seamless Integration: A Game Changer for Dakota Stones

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Technology Category
  • Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
  • E-Commerce
  • Retail
Applicable Functions
  • Sales & Marketing
Use Cases
  • Retail Store Automation
  • Theft Detection
Services
  • System Integration
About The Customer
Dakota Stones is a Minnesota-based online gemstone specialist. The brand operates four webstores, including Goody Beads, and serves a diverse range of customers, from wholesalers and distributors to hobbyists. In 2021, Dakota Stones switched to Shopify Plus to power its webstores. The brand also has a live selling website where customers can shop for beads, stones, and jewelry equipment for two hours every Monday evening. Dakota Stones is continuously looking to grow and expand across new sales channels, including marketplaces like Amazon.
The Challenge
Dakota Stones, an online gemstone specialist, was in search of a backend solution that could match the innovative features of its front-end e-commerce platform, Shopify. The Minnesota-based brand, which operates four webstores including Goody Beads, serves a diverse range of wholesale and direct-to-consumer customers. The challenge was to find a solution that could seamlessly integrate with Shopify Plus, which the brand switched to in 2021, and provide robust retail functionality to support its growing business.
The Solution
Brightpearl's Retail Operating System emerged as the perfect solution for Dakota Stones. The brand was able to go live with Brightpearl in just 120 days, a stark contrast to the average 420 days required by ERPs. Brightpearl's built-for-retail functionality, which includes a vast library of Plug & Play integrations, advanced reporting, a powerful Automation Engine, and a market-leading Demand Planner, provided Dakota Stones with the robust backend solution it needed. Additionally, Brightpearl's seamless integration with Shopify Plus was a significant advantage. Dakota Stones also leveraged Brightpearl's solution to set up a live selling website, expanding its sales channels and reaching out to a wider customer base.
Operational Impact
  • The integration of Brightpearl's Retail Operating System has significantly transformed Dakota Stones' operations. The brand now has a robust backend solution that matches its front-end e-commerce platform, Shopify Plus. The advanced reporting, powerful Automation Engine, and market-leading Demand Planner provided by Brightpearl have enhanced Dakota Stones' operational efficiency. The brand is now able to serve its customers better and has the freedom to grow fearlessly. The setup of a live selling website has also opened up new avenues for Dakota Stones, allowing it to reach out to a wider customer base.
Quantitative Benefit
  • Went live with Brightpearl in just 120 days, compared to the average 420 days required by ERPs
  • Seamless integration with Shopify Plus
  • Expanded sales channels with the setup of a live selling website

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