Boutir: Empowering Global Merchants with Online Shop Builder Powered by App Engine
- Infrastructure as a Service (IaaS) - Cloud Computing
- Platform as a Service (PaaS) - Application Development Platforms
- Buildings
- Retail
- Product Research & Development
- Quality Assurance
- Inventory Management
- Time Sensitive Networking
- Cloud Planning, Design & Implementation Services
- Testing & Certification
Boutir is a Hong Kong-based online commerce platform that allows anyone to set up a mobile shop and start selling within minutes. The platform handles everything from ordering to checkout, delivery, and end-client notifications automatically. Since launching in 2014, Boutir has spread across Asia to markets including Malaysia and Indonesia, serving more than 100,000 merchants. The company has won multiple awards, including the Hong Kong Retail Innovation Award for Best Retail Innovation Product and the HSBC Youth Business Award Merit Prize. Boutir's mission is to empower merchants by providing them with the tools they need to succeed in the digital marketplace.
Boutir, a Hong Kong-based online commerce platform, was created with the vision of empowering merchants by allowing them to set up mobile shops within minutes. The platform handles everything from ordering to checkout, delivery, and end-client notifications automatically. Since its inception in 2014, Boutir has expanded across Asia, serving over 100,000 merchants. However, the company faced challenges in delivering a seamless development experience, real-time data analytics, and unlimited scalability. The COVID-19 crisis further exacerbated these challenges as the demand for online shopping surged, causing systems to crash due to high demand. Boutir also needed a solution that would allow for continuous innovation without service interruptions and the ability to test different app versions in new markets.
Boutir turned to Google Cloud to address these challenges. The company's founder, Eric Ng, had previous experience with Google Cloud and knew that it could provide the seamless development experience, real-time data analytics, and unlimited scalability that Boutir needed. Google Cloud's App Engine was chosen for development and deployment due to its ease-of-use and unlimited scalability. App Engine also allowed Boutir to handle the surge in demand during the COVID-19 crisis without any issues. One of the key benefits of App Engine is the ability to trigger simultaneous hot deployments of new app features, allowing Boutir to offer a continuous stream of innovation with zero service interruptions. Boutir also uses BigQuery, Google Cloud's data warehousing solution, to analyze data and drive platform improvements. The company plans to use BigQuery to provide its clients with business intelligence and to adopt Vision AI to analyze product photos for automated categorization.
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.