Bose Improves Collaboration and Strengthens Partner Networks
Company Size
1,000+
Region
- Europe
Product
- E2open Channel Data Management (CDM)
Tech Stack
- EDI
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Consumer Goods
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Inventory Management
- Predictive Replenishment
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
Bose Corporation is a renowned audio equipment manufacturer known for its high-quality products and innovative technology. The company operates globally, with a significant presence in Europe, where it has 5,000 stores and 2,000 resellers. Bose is committed to principles such as innovation, teamwork, growth, and financial viability. These principles drive the company's efforts to deliver benefits to customers, inspire employees, and ensure sustainable growth. Bose's focus on understanding the market and staying ahead of consumer trends is complemented by its dedication to improving collaboration with reseller partners.
The Challenge
Bose faced significant challenges in understanding its reseller channel, tracking only 50% of channel data. The company lacked detailed information on how new products were received and needed centralized reports beyond internal, ad-hoc reports. With 5,000 stores and 2,000 resellers in Europe alone, Bose recognized the importance of collecting and sharing channel intelligence to overcome data analysis challenges and better support its partner network from both an inventory and marketing perspective. The company aimed to capture 80-90% of channel data to make informed business decisions and improve communications with partners.
The Solution
Bose implemented the E2open Channel Data Management (CDM) application to address its challenges. E2open worked directly with Bose's resellers to set up reporting templates and agree on the best processes for detailed data capture. Reseller feedback was incorporated into the system design, ensuring a focus on adding value. Robust quality control processes managed by E2open were introduced to support data collection and sharing. Inventory data was readily shared across the business, and early resistance dropped as positive results were obtained. The centralized reporting system allowed Bose to capture even the finest details, ensuring the long-term success of the initiative.
Operational Impact
Quantitative Benefit
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