Case Studies > Bose Improves Collaboration and Strengthens Partner Networks

Bose Improves Collaboration and Strengthens Partner Networks

Customer Company Size

Large Corporate

Region

Europe

Product

E2open Channel Data Management (CDM)

Tech Stack

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Customer Satisfaction
Digital Expertise

Technology Category

Platform as a Service (PaaS) - Data Management Platforms
Analytics & Modeling - Predictive Analytics

Applicable Industries

Consumer Goods
Retail

Applicable Functions

Sales & Marketing
Business Operation

Use Cases

Inventory Management
Supply Chain Visibility
Predictive Replenishment

Services

System Integration
Data Science Services

About The Customer

Bose Corporation is a renowned audio equipment manufacturer known for its high-quality products and innovative technology. The company operates globally, with a significant presence in Europe, where it has 5,000 stores and 2,000 resellers. Bose is committed to principles such as innovation, teamwork, growth, and financial viability. These principles drive the company's efforts to deliver benefits to customers, inspire employees, and ensure sustainable growth. Bose's focus on understanding the market and staying ahead of consumer trends is complemented by its dedication to improving collaboration with reseller partners.

The Challenge

Bose faced significant challenges in understanding its reseller channel, tracking only 50% of channel data. The company lacked detailed information on how new products were received and needed centralized reports beyond internal, ad-hoc reports. With 5,000 stores and 2,000 resellers in Europe alone, Bose recognized the importance of collecting and sharing channel intelligence to overcome data analysis challenges and better support its partner network from both an inventory and marketing perspective. The company aimed to capture 80-90% of channel data to make informed business decisions and improve communications with partners.

The Solution

Bose implemented the E2open Channel Data Management (CDM) application to address its challenges. E2open worked directly with Bose's resellers to set up reporting templates and agree on the best processes for detailed data capture. Reseller feedback was incorporated into the system design, ensuring a focus on adding value. Robust quality control processes managed by E2open were introduced to support data collection and sharing. Inventory data was readily shared across the business, and early resistance dropped as positive results were obtained. The centralized reporting system allowed Bose to capture even the finest details, ensuring the long-term success of the initiative.

Operational Impact

Rebates and incentives are managed more effectively, leading to better financial outcomes.
Top-level data is now used in quarterly business reviews, providing a comprehensive view of the business.
A single report template in one format ensures consistent data review formats across the organization.
Product launches are managed more effectively, and the allocation of limited stock is more controlled.
Marketing analysis can be completed in more detail, with almost real-time data sets substantiating reports and proposals shared at the executive level.

Quantitative Benefit