Booz Allen Hamilton strengthens connections with global workforce
Company Size
1,000+
Region
- America
Country
- United States
Product
- Firstup
- Workday
Tech Stack
- Mobile Communication Platform
- Employee Engagement Metrics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Digital Expertise
- Employee Satisfaction
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
- Human Resources
Services
- System Integration
- Training
About The Customer
Booz Allen Hamilton is a U.S.-based management and technology consulting firm with over 100 years of experience. The company primarily serves clients in the defense and intelligence industries. With a global workforce of over 29,000 employees, approximately 75% of them work remotely, often embedded with clients. This unique work environment presents challenges in maintaining effective communication and engagement with employees who do not have regular access to company tools and resources. Booz Allen Hamilton sought a solution to bridge this communication gap and strengthen connections with their dispersed workforce.
The Challenge
Leadership at Booz Allen Hamilton recognized the need to improve communication and engagement with their dispersed workforce. With 75% of their 29,000 employees working remotely and often embedded with clients, these employees lacked access to company tools and resources and rarely checked their corporate email. The challenge was to find a technology solution that could connect executives and managers directly with these employees, ensuring they received relevant information and felt aligned with the corporate mission. Additionally, Booz Allen wanted to empower employees to become brand ambassadors, sharing approved company content on social media to enhance brand advocacy.
The Solution
Booz Allen Hamilton implemented the Firstup platform to address their communication challenges. Firstup is a mobile communication platform that delivers relevant information directly to employees' mobile devices, regardless of their location. The platform integrates with Workday, allowing Booz Allen to segment employees by role, team, and location, ensuring they receive personalized and targeted information. The platform also enables the communication team to deliver a weekly newsletter with the most important and interesting content. By using Firstup, Booz Allen has been able to engage a previously disconnected workforce, providing them with greater access to critical company information and tools. This has empowered employees to become knowledgeable advocates on social media, sharing approved company content and enhancing brand advocacy. The platform's metrics allow Booz Allen to measure employee engagement accurately and track the impact of their communication efforts.
Operational Impact
Quantitative Benefit
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