Boosting Qualified Pipeline Deals for MarketJoy with AI-Enabled Lead Generation

MarketJoy is a lead development company that delivers sales-qualified leads to B2B companies. Their clients rely on them to fuel the early stage of their sales pipeline, enabling them to more predictably achieve their revenue targets. However, they were facing challenges as their traditional lead generation methods were no longer as effective, leading to lower contract renewal rates, missed lead guarantee SLAs with their clients, and a drop in company revenue. In a highly competitive market, they needed to reassess their approach and explore emerging sales tech solutions.

MarketJoy, a lead development company, was facing a significant challenge. Their traditional lead generation methods were no longer yielding the desired results, leading to a decrease in performance levels for their clients. This situation resulted in lower contract renewal rates, missed lead guarantee Service Level Agreements (SLAs) with their clients, and a drop in company revenue. In a highly competitive market saturated with traditional lead generation providers, MarketJoy realized they needed to reassess their approach to delivering solutions and producing sales-qualified leads for their clients.

MarketJoy decided to explore emerging sales tech solutions to help improve their performance levels. However, many of the alternatives they found were outdated, inefficient, and produced generic data that provided minimal information and actionable insights. They realized they needed to partner with a disruptor in the industry, one that could provide a more modern approach to help them meet their performance guarantees. MarketJoy identified Aptivio as the disruptor they needed to partner with. They chose Aptivio's Buyer Intent AI platform because of its buyer mapping across each stage of the buyer journey, integration capabilities into their existing CRM, ability to discover hidden revenue opportunities, and sales qualified leads with detailed contact information.

• MarketJoy deployed Aptivio’s buyer intent platform to several clients in the first 90 days. The implementation of the AI platform led to a significant improvement in their lead generation process. The platform's buyer mapping across each stage of the buyer journey, integration capabilities into their existing CRM, and ability to discover hidden revenue opportunities allowed MarketJoy to deliver more sales-qualified leads with detailed contact information. This modern approach helped them meet their performance guarantees and stand out in a saturated market.

• 38% increase in contract revenue value

• 85% increase in SLA performance guarantees

• 400% increase in average contract length from 3-12 month average contract duration