BMW Taiwan Boosts Social Media Engagement 4X with Recurring Notifications
Technology Category
- Networks & Connectivity - Bluetooth
- Sensors - Autonomous Driving Sensors
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
About The Customer
BMW Taiwan, also known as Pan German Motors, is the importer of BMW and is considered as the BMW Taiwan branch. Established in 1972, the company has built a strong network of dealerships and a community of loyal customers through its various marketing efforts. BMW is one of the world’s leading manufacturers of premium automobiles and motorcycles. As a classic automotive brand, BMW maintains a passion and commitment for creating vehicles that are innovative and environmentally-friendly, cementing its place as an industry leader. The company is dedicated to engaging with potential buyers and existing BMW enthusiasts on social media channels.
The Challenge
BMW Taiwan, a branch of the world-renowned automobile manufacturer, was seeking to enhance its brand awareness and increase social engagement on social media platforms. The company was particularly focused on connecting with potential buyers and existing BMW enthusiasts on Facebook. However, they faced a challenge due to Facebook Messenger’s policy, which only allows fan pages to send promotional content to users who have messaged in the last 24 hours. This policy limited BMW Taiwan's ability to reach out to its audience and engage them effectively. During the 2022 Lunar New Year holiday, BMW Taiwan aimed to launch a series of marketing campaigns on Facebook with the objective of increasing engagement with fans.
The Solution
BMW Taiwan partnered with Appier’s BotBonnie conversational marketing solution to leverage Meta’s Recurring Notifications feature. This feature, which was being tested by Meta, allowed businesses to send messages to users who agreed to receive multiple promotional messages throughout the year. BotBonnie, being one of the beta testers for this feature in Taiwan, was able to help BMW Taiwan better engage with its users on Facebook and Messenger. The campaign was designed around a cherished Lunar New Year tradition, and BotBonnie’s comment auto reply feature was used to immediately respond to users and create longer and more engaging journeys with each of them. By using BotBonnie’s exclusive access to the new Recurring Notifications feature, BMW Taiwan was able to bypass the 24-hour window policy restriction and reach more engagements with the end users.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Integral Plant Maintenance
Mercedes-Benz and his partner GAZ chose Siemens to be its maintenance partner at a new engine plant in Yaroslavl, Russia. The new plant offers a capacity to manufacture diesel engines for the Russian market, for locally produced Sprinter Classic. In addition to engines for the local market, the Yaroslavl plant will also produce spare parts. Mercedes-Benz Russia and his partner needed a service partner in order to ensure the operation of these lines in a maintenance partnership arrangement. The challenges included coordinating the entire maintenance management operation, in particular inspections, corrective and predictive maintenance activities, and the optimizing spare parts management. Siemens developed a customized maintenance solution that includes all electronic and mechanical maintenance activities (Integral Plant Maintenance).
Case Study
Monitoring of Pressure Pumps in Automotive Industry
A large German/American producer of auto parts uses high-pressure pumps to deburr machined parts as a part of its production and quality check process. They decided to monitor these pumps to make sure they work properly and that they can see any indications leading to a potential failure before it affects their process.
