BlueBat Games Enhances Player Engagement with Xtremepush
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Xtremepush platform
Tech Stack
- Web push notifications
- Mobile app push notifications
- A/B testing
- Data segmentation
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
BlueBat Games, a subsidiary of Greentube Novomatic Interactive, is one of the most widely respected brands in the social casino industry. It provides best-in-class, white-label social casino solutions for some of the biggest ground-based casinos in the world. BlueBat Games helps casinos to reach and entertain players beyond their physical locations with high-quality social gaming content. Its list of clients includes Hard Rock and Foxwoods. The company is committed to providing a quality online experience for its players and is only willing to partner with leading technology and service providers.
The Challenge
BlueBat Games, a leading provider of white-label social casino solutions, was seeking to enhance its multichannel engagement strategy. The company works with high-calibre casinos, whose players expect a quality online experience. As a result, BlueBat is only willing to partner with the leading technology and service providers. It began working with Xtremepush in 2017, with the goal of enhancing its multichannel engagement strategy. It currently uses the Xtremepush platform for both web push and mobile app push notifications, with a view to migrating its email campaigns to the platform in the near future. When selecting a vendor to improve player communications, the team at BlueBat had three priorities; reliability, ease of use, and flexible APIs.
The Solution
BlueBat Games chose to partner with Xtremepush to enhance its multichannel engagement strategy. The Xtremepush platform is used for both web push and mobile app push notifications, with plans to migrate email campaigns to the platform in the future. The platform was chosen for its reliability, ease of use, and flexible APIs. The platform's user-friendly interface allows BlueBat to create a large volume of new campaigns daily for each of its social casino brands, saving significant time in the process. The platform also allows BlueBat to have a separate project for each of the brands they work with, which is crucial for data management and operational efficiency.
Operational Impact
Quantitative Benefit
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