Blis® Gives Great Joy to all Stakeholders and Customers with Imply
Customer Company Size
Large Corporate
Product
- Imply
Tech Stack
- Real-time Data Processing
- Analytics Dashboards
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Predictive Analytics
- Application Infrastructure & Middleware - Data Visualization
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- System Integration
About The Customer
Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis specializes in location-powered advertising, providing insights into consumer behavior to optimize marketing strategies. The company serves a wide range of clients, including top brands and media agencies, by offering data-driven solutions that enhance campaign effectiveness and ROI. Blis leverages advanced analytics and real-time data to provide actionable insights, helping clients make informed decisions and achieve measurable results.
The Challenge
The lockdowns triggered by the coronavirus pandemic provide a timely example of the value of the partnership. The stay-home orders enacted across the globe quickly and dramatically changed business foot traffic. As the pandemic subsides or flares up in various regions, it is critical for advertisers to have live insights into what people are actually doing in order to cost-effectively target campaigns and promotions.
The Solution
Blis is able to leverage Imply to process real-time data and make it accessible to less-technical business experts to deliver insights to customers, and increase their campaign ROI. The operations team uses Imply to manage media purchases and make intelligent pricing decisions, executing against a base of hundreds of thousands of advertising auction requests each second, 200 million consumers a day and a network of 35,000 different publishers. The analytic insights team, which helps customers maximize their value from Blis, uses Imply to discover opportunities and tell data-driven stories about their campaigns. Engineering and product teams use Imply to keep an eye on revenue and margin, with the ability to drill into unexpected changes. Finally, executives use Imply dashboards to stay connected to the pulse of the business in real-time.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Leading Tools Manufacturer Transforms Operations with IoT
Stanley Black & Decker required transparency of real-time overall equipment effectiveness and line productivity to reduce production line change over time.The goal was to to improve production to schedule, reduce actual labor costs and understanding the effects of shift changes and resource shifts from line to line.
Case Study
Jaguar Land Rover Speeds Order-to-Cash Cycle
At Jaguar Land Rover, vehicles physically move around the facility for testing, configuration setting, rework and rectification, leading to a longer search time to get each vehicle to its next process facility. The main goal is to minimize the vehicles' dwell time between end of line and the delivery chain which was previously a manually intensive process. Jaguar Land Rover's goal was to build on the success of an earlier RFID project and improve the efficiency of delivering vehicles to meet dealer orders.
Case Study
Improve Postal Mail and Package Delivery Company Efficiency and Service
Postal mail and package delivery company wanted to replace legacy yard management system, increase inbound and outbound yard velocity, improve priority parcel delivery time and accuracy, reduce workload and overtime, reduce driver detention and measure performance and utilization of yard resources.
Case Study
Hospital Management Solution
The Oncology Diagnosis and Treatment Center of Brasov wanted to give patients as much freedom to roam as possible, while at the same time ensuring optimal patient safety and security. The centre was in need of an adequate wireless voice communication and messaging solution that would give patients the confi dence that medical staff is always on call, and reduce stress levels of nurses and doctors when called in case of urgent need.
Case Study
Worker Tracking & Safety Monitoring in Construction
One of the main challenges facing the technology was to create a network within underground tunnels and another was to provide products that can withstand harsh working environment. The team used amplifiers to enhance bandwidth and Litum produced IP67-rated hardware that is durable for harsh working conditions.
Case Study
Samsonite Track&Go
Travellers spend their lives discovering new places and meeting new people from all around the world. It can be such a wonderful experience, but sometimes it can turn into a disaster when your luggage gets lost. In 2014 alone, more than 24 million pieces of baggage were lost. Fortunately, 95% of them were found and returned to their owners. However, that leaves more than 1 million items of baggage that have never been recovered.
