BlenderBottle Company Leverages Intelligent Pricing™ for Significant Freight Savings
Company Size
11-200
Region
- America
Country
- United States
Product
- BlenderBottle Classic
- Banyan Technology’s Live Connections platform
- Intelligent Pricing™
- Live Lane Specials™
Tech Stack
- API-powered system
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Consumer Goods
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Supply Chain Visibility
Services
- System Integration
About The Customer
The BlenderBottle Company is a privately-held manufacturer based in Lehi, Utah. The company specializes in creating premium and innovative products that help simplify everyday life. One of their notable products is the BlenderBottle Classic, which is the industry’s original portable mixer. The company ships its products to a network of distribution centers for large retailers such as Walmart and Target. To manage its operations, the company uses an enterprise resource planning (ERP) system.
The Challenge
BlenderBottle Company, a manufacturer of innovative products, was looking for a way to better manage its freight and shipment selections across its carrier base. The company ships products to a network of distribution centers for large retailers such as Walmart and Target. The challenge was to find a solution that could integrate with the company's existing enterprise resource planning (ERP) system and provide dynamic pricing options for freight.
The Solution
BlenderBottle Company integrated Banyan Technology’s Live Connections platform with its ERP system. This platform introduced Intelligent Pricing™, the industry’s first true dynamic pricing tool. With this tool, BlenderBottle’s carriers can now instantly offer pricing incentives on top of the company’s contracted discounts on negotiated rates through its API-powered system. These Live Lane Specials™, defined by geography, shipment attributes, and even customer behaviors, are automated to appear within BlenderBottle’s system workflow as staff are making live routing decisions.
Operational Impact
Quantitative Benefit
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