Black Angus Steakhouses: Leveraging Texting for Employee Communication During Pandemic
About The Customer
Black Angus Steakhouse is a well-established American Steakhouse that has been mastering its craft since 1964. The company is headquartered in Los Angeles, California, and has over 40 locations across the nation. It employs over 2,000 people, making it a significant player in the restaurant industry. The company prides itself on its quality steaks and has built a strong reputation over the years. However, like many businesses, it faced unprecedented challenges during the coronavirus pandemic, which forced it to close all its restaurants temporarily.
The Challenge
Black Angus Steakhouse, a renowned American Steakhouse with over 40 locations and more than 2,000 employees, faced a significant challenge during the coronavirus pandemic. The pandemic forced the company to close all its restaurants, leaving the HR team with no viable means to communicate with its entire workforce. The challenge was exacerbated by the fact that front-line workers did not have company email, and furloughed employees had their email access deactivated. Consequently, the traditional method of communication via email was not an option, leaving the HR team in a predicament.
The Solution
To overcome this communication challenge, Black Angus' HR team sought a quick and easy solution to reach their employees and vice versa. They found their solution in AllyO ConnectTM, a business texting platform designed for HR and recruiting teams. This platform could be activated overnight, providing an immediate solution to their communication problem. Through texting campaigns and one-on-one messages, the HR team was able to reach thousands of employees within minutes. They were able to confirm employee contact information, identify which furloughed employees intended to return to work, and provide support to their employees in critical moments. This solution also helped prepare the business for reopening.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
