Big Bang Boosts Sales by 274% With Help From Red Orbit
Company Size
1,000+
Region
- Europe
Country
- Slovenia
Product
- Google Analytics
- Google AdWords
Tech Stack
- Google Analytics
- Google AdWords
- UTM parameters
- Custom HTML
- Open APIs
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Analytics & Modeling - Real Time Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- E-Commerce
- Retail
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Quality Analytics
- Supply Chain Visibility
Services
- Data Science Services
- System Integration
About The Customer
Big Bang is one of Slovenia’s largest consumer electronics retailers. Big Bang’s 18 stores reach across the country, and the company also has Slovenia’s second-largest e-commerce website. Big Bang sells products in several categories and has a large market share in audio-video products and computers. After a major strategic overview in the summer of 2013, Big Bang’s leadership team decided to put more focus on online sales. Their ambitious goal was to increase online revenue by 250% by the end of 2014.
The Challenge
Big Bang, one of Slovenia’s largest consumer electronics retailers, decided to put more focus on online sales after a major strategic overview in 2013. Their ambitious goal was to increase online revenue by 250% by the end of 2014. To achieve this, Big Bang’s team needed to better understand the consumer decision journey (CDJ) and then use what they learned to improve their customers’ experiences. They needed to find the most important digital channels and touchpoints on the customer journey and measure, analyze, and optimize every step of its online and offline performance.
The Solution
Big Bang turned to Red Orbit, a Google Analytics Certified Partner based in Slovenia. Red Orbit helped Big Bang add Google Analytics across all touchpoints to capture relevant user actions on all devices, channels, and in 18 offline stores. They developed an analytics framework to define micro- and macro-conversions, key performance indicators (KPIs), and other metrics for every touchpoint. They also implemented weather tracking, including temperature and weather conditions, based on users’ IP addresses. This information was sent to Google Analytics as a custom dimension that can be used across standard reports to enhance the data. Big Bang also linked Google Analytics to Google AdWords and used the data import feature to upload cost data from other advertising platforms.
Operational Impact
Quantitative Benefit
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