Belcorp's Transformation: Creating a Data-Driven Culture with IoT
Technology Category
- Application Infrastructure & Middleware - Data Visualization
- Sensors - Level Sensors
Applicable Industries
- Consumer Goods
- Education
Applicable Functions
- Procurement
- Product Research & Development
Use Cases
- Last Mile Delivery
- Virtual Training
Services
- Training
About The Customer
Belcorp is a Peruvian company with a presence in 13 countries and earnings in excess of one billion dollars. The company operates in the beauty and cosmetics segments and is primarily targeted at a female audience. Its leadership, headed by CEO Erika Herrero Bettarel, emphasizes female empowerment as a key ingredient in the essence of its three brands: Ésika, L’Bel, and Cyzone. Belcorp has undergone a significant evolution in recent years, with a full redesign of its Business Intelligence model. The company's continuous two-digit annual growth is attributed in part to this transformation.
The Challenge
Belcorp, a leading beauty and cosmetics company in Latin America, was facing a challenge in its business intelligence model. The company was struggling with a high demand for business cases and was seeking solutions to empower its business areas and generate immediate responses to questions that previously took weeks to address. The traditional BI model was not serving the company's needs, and there was a need for a tool that could introduce the Self Service BI concept at Belcorp. This was part of the digital transformation initiated by the company's CTO & CDO, Venkat Gopalan. The company was also looking to involve its business areas in the selection of the new BI tool, a first in the company's history.
The Solution
Belcorp decided to abandon the traditional BI model and chose Tableau as the visualization platform to head up the project. This was part of the company's initiative to create a solid data culture and invest in analytical training for each of its employees through its Data Academy. The Data Academy aimed to empower its various business areas with deep-seated analytical knowledge. The company also launched a training program focused on upskilling and reskilling to improve and develop key skills for future success. The training program was designed with specific objectives and roles for each learning level, from Data Literate Consumers to Analytics Experts. To train these professionals, Belcorp partnered with the specialized education firm Udacity. The company also promoted a data-driven culture through gamification, motivating employees to participate in different events, talks, and challenges.
Operational Impact
Quantitative Benefit
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