Case Studies > Baseline Telematics and Industrielle Alliance use IoT to improve driver safety

Baseline Telematics and Industrielle Alliance use IoT to improve driver safety

Company Size

1,000+

Region

America
Asia
Europe

Country

Canada

Product

BaseBit
Control Center
BaseDrive

Tech Stack

IoT
Telematics
APIs

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Cost Savings
Customer Satisfaction
Revenue Growth

Technology Category

Analytics & Modeling - Predictive Analytics
Functional Applications - Fleet Management Systems (FMS)
Networks & Connectivity - Cellular

Applicable Industries

Automotive

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Driver Performance Monitoring
Fleet Management
Vehicle Telematics

Services

Data Science Services
Software Design & Engineering Services
System Integration

About The Customer

Industrielle Alliance is a Quebec-based insurance company that has partnered with Baseline Telematics to revolutionize the car insurance industry. They are focused on moving from traditional proxy-based risk assessment models to usage-based insurance (UBI) models. Their target audience includes young drivers aged 16 to 24, who are statistically more prone to accidents. Industrielle Alliance aims to improve driver safety and reduce insurance premiums through innovative programs like Mobiliz, which uses telematics technologies and smart tracking devices. The company has seen significant demand for their services and has become a thought leader in the insurance industry.

The Challenge

The car insurance industry has traditionally relied on proxy-based risk assessment models and historical data to calculate premiums. However, with the advent of telematics technologies and smart tracking devices, companies like Industrielle Alliance are shifting to usage-based insurance (UBI) models. The challenge was to transform the way car insurance is priced and sold, and to design innovative programs that improve driver safety. Specifically, Industrielle Alliance aimed to target young drivers aged 16 to 24, who are statistically more prone to accidents. The goal was to reduce the number of accidents and save lives by improving driving behavior through real-time monitoring and feedback.

The Solution

Baseline Telematics played a crucial role in the success of the Mobiliz program by providing the necessary telematics solutions. They utilized Control Center and the BaseDrive mobile application to transform raw telematics data into actionable risk information. This data was then used to calculate premium models for the insurance industry. The BaseBit device installed in cars collected information about driver behavior and driving patterns, which could be viewed in real-time via a private portal or through weekly email updates. This real-time feedback helped young drivers improve their driving behavior, thereby reducing accidents and insurance premiums. Additionally, Control Center allowed Baseline to automate various aspects of their business, enabling them to scale and support new customers efficiently. The platform also helped in optimizing the management of BaseBit devices on different rate plans, thereby controlling costs and optimizing revenue.

Operational Impact

The Mobiliz program saw three-quarters of participating drivers change their behavior, leading to reduced monthly insurance premiums.
Industrielle Alliance became a thought leader in the insurance industry by focusing on driver safety and innovative services.
Baseline Telematics was able to scale its business and support new customers efficiently using Control Center.
The real-time feedback from the BaseBit device helped young drivers improve their driving behavior, reducing the number of accidents.
Control Center optimized the management of BaseBit devices, helping Baseline control costs and optimize revenue.

Quantitative Benefit