Banco ABC Brasil's Data Democratization and Governance Enhancement with Google Cloud

Banco ABC Brasil is a modern bank with over 33 years of operation in the market. The bank offers comprehensive solutions to companies and their stakeholders, serving their entire value chains. With a broad portfolio of products, agile decision-making, and expertise in credit analysis, Banco ABC Brasil tailors its products to its customers' specific needs. The bank is committed to investing in technology and has focused on digital transformation and developing a data-driven culture. It has created an internal data team to support new strategies for innovation, marketing analytics, operating efficiency, and generating new business opportunities.

Banco ABC Brasil, a modern bank with over 33 years of operation, was facing challenges in managing and analyzing both financial data and customer behavior information. As the bank's operations increased, it became evident that the decision-making process needed to be improved and automated to support new service models and cater to diverse financial needs of customers. The bank aimed to develop a data-driven culture and leverage artificial intelligence and machine learning tools to gain a competitive edge. However, the existing on-premises data platform was not equipped to support these strategic goals. The bank needed a robust solution to modernize its data platform, enhance data governance, and facilitate the creation of a data-driven culture.

Banco ABC Brasil chose to migrate its on-premises data platform to Google Cloud, with the support of IPNET, a Google Cloud partner. The migration process, which began in April 2020, was meticulously planned to align with the bank's expectations. A federated data governance solution was developed, providing comprehensive management over accounts, connections, security, and access per business area. The migration to Google Cloud opened up several data management opportunities, including the creation of a data-driven culture and the use of AI and data analytics products. The bank's data platform is now 100% cloud-based, with BigQuery and Looker Studio being among the most business-relevant tools. Other solutions like Dataproc and Cloud Run help the bank search for public data to feed its reports, while Cloud Storage is used to store unstructured data.

• The migration to Google Cloud has brought significant operational benefits to Banco ABC Brasil. The bank now has the opportunity to conduct regular audits, and has experienced speed gains and the advantage of user-friendly tools. The data platform has enabled the structuring of customer-focused information based on historical data, leading to enhanced customer experience. The bank has also seen a significant increase in the use of data by its personnel in various internal processes, leading to faster time-to-ROI. The bank's digital financial services delivery has improved, with a significant portion of the credit application process now automated. The bank plans to continue focusing on data intelligibility expansion, with the IT team holding regular meetings to update departments and projects on the possibilities the public cloud can offer.

• Nearly 50% of the organization's personnel now use and work with data, performing analyses during internal processes.

• Data-driven decisions are now 40% faster, improving customer experience.

• Automated 70% of credit application processes.