Bubble Group > Case Studies > B-School Champion: Revolutionizing Business School Admissions Preparation with IoT

B-School Champion: Revolutionizing Business School Admissions Preparation with IoT

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Technology Category
  • Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
  • Cement
  • Equipment & Machinery
Use Cases
  • Building Automation & Control
  • Inventory Management
About The Customer
B-School Champion is designed for individuals preparing for admissions interviews at top business schools like Harvard, Wharton, and INSEAD. These could be prospective students from various backgrounds and fields, looking to gain an edge in their preparation process. The app is particularly beneficial for those who prefer a structured and interactive approach to interview preparation, offering them the opportunity to practice with hundreds of past questions, watch advice videos, and view example answers. The app also caters to users who appreciate the flexibility to filter the questions they see and practice in a mock interview format.
The Challenge
B-School Champion was founded by Edward Easling, a former management consultant and MBA graduate, who identified a gap in the market for effective resources to prepare for admissions interviews at top business schools like Harvard, Wharton, and INSEAD. The challenge was to create a platform that could provide students with a comprehensive and interactive preparation experience. The platform needed to offer a wide range of past interview questions, advice videos, and example answers. Additionally, it was crucial for the platform to be user-friendly and efficient, allowing students to filter the questions they see and practice in a mock interview format.
The Solution
To address this challenge, Easling chose to build his app on Bubble, a no-code platform that offers powerful app building tools and features. The B-School Champion app works by serving users a random set of interview questions when they start a session, simulating a mock interview. The most important questions are accompanied by 'best practices' videos and example responses from past candidates. The app also has the capability to pull random questions from a database and allows users to filter the questions they see. This solution was made possible by Bubble's powerful no-code tools, which enabled Easling to build a complex and interactive platform without the need for extensive coding knowledge.
Operational Impact
  • The B-School Champion app has been successful in its early stages, attracting users and generating revenue. It has also led to unexpected opportunities, such as private 1-on-1 coaching requests. The app's success can be attributed to its comprehensive and interactive approach to interview preparation, which sets it apart from other resources in the market. The use of Bubble's no-code platform has also allowed for quick and efficient product development, enabling Easling to respond to user needs and market trends effectively. Future plans for the app include creating content around interviewing tips and best practices, as well as school-specific content, to further enhance its value proposition.
Quantitative Benefit
  • The app has already attracted users and generated revenue, indicating its market acceptance.
  • The app has also led to opportunities for private 1-on-1 coaching, creating an additional revenue stream.
  • The app has a large database of past questions, providing users with a comprehensive preparation resource.

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