AZUGA FLEET CUSTOMER SUCCESS STORY - Southern Tire Mart
Company Size
1,000+
Region
- America
Country
- United States
Product
- Azuga Fleet
- Azuga AI-SafetyCam
Tech Stack
- Telematics
- AI Dashcam
- G-force technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Functional Applications - Fleet Management Systems (FMS)
Applicable Industries
- Automotive
- Retail
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Driver Performance Monitoring
- Fleet Management
- Vehicle Telematics
Services
- System Integration
- Training
About The Customer
Southern Tire Mart is the number one commercial tire retailer in North America. The company operates a fleet of nearly 2,000 vehicles across 100+ stores around the US. The fleet includes multiple tiers of drivers, from sales to managers, each with different needs. Service technicians and delivery drivers are the most important asset to the fleet. As the company continues to grow, it is important for their telematics solution to grow with them. The company has a reputation for providing an extra level of service, and knowing the safety of their fleet is a key part of maintaining this reputation.
The Challenge
Southern Tire Mart, the number one commercial tire retailer in North America, operates a fleet of nearly 2,000 vehicles across 100+ stores around the US. The company has multiple tiers of drivers, from sales to managers, each with different needs. As the company continued to grow, it faced challenges with its previous telematics provider. The quality of the service started to degrade, tracking accuracy was suffering, and there were major internal changes, including several different customer support contacts over a short period of time. This led Southern Tire Mart to look for a better solution. The company needed a telematics solution that could grow with them, provide accurate tracking, and offer reliable customer support.
The Solution
Southern Tire Mart switched to Azuga for their fleet management needs. Azuga's plug-and-play solution made it quick and easy to swap out, reducing the downtime of the vehicles. Azuga's customer success manager worked closely with Southern Tire Mart to ensure they were set up for success. This included continuous monitoring of their account, making adjustments to the account, providing training, conducting quarterly business reviews, and offering a direct line to address any customer concerns. Azuga's dual-facing AI-SafetyCam was also implemented, providing consistent recording in severe weather, distracted driving detection, and real-time alerts and notifications during unsafe driving events. The camera technology also helped in exonerating drivers in case of accidents, providing firm proof to law enforcement about what really happened.
Operational Impact
Quantitative Benefit
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