RingCentral > Case Studies > Axial Enhances IT Efficiency and Productivity with RingCentral

Axial Enhances IT Efficiency and Productivity with RingCentral

Technology Category

Infrastructure as a Service (IaaS) - Private Cloud

Applicable Industries

Finance & Insurance
Telecommunications

Use Cases

Leasing Finance Automation
Time Sensitive Networking

Services

System Integration

About The Customer

Axial is a platform that connects business owners and their advisors with capital to grow, finance, and sell their companies. Founded in 2010 and headquartered in New York City, Axial aims to better organize the private capital markets to meet the financial needs of entrepreneurs as they run and grow their businesses. The company has a team of 98 employees, with a significant portion of them, particularly the sales team, spending a large amount of their time on the phone. Therefore, efficient and high-quality communication is crucial for their operations.

The Challenge

Axial, a platform that connects business owners and their advisors with capital to grow, finance, and sell their companies, was facing a significant challenge with their existing phone service. The service lacked practical features and the flexibility that the team needed for efficient communication. The service provider insisted that the only way to guarantee high-quality service was to purchase additional bandwidth dedicated to the phone system. This was not a viable solution for Axial, as it would increase their operational costs. Furthermore, the sales team at Axial, who spend an average of 80% of their time on the phone, required good call quality and the ability to record calls. The existing system did not meet these requirements, leading to inefficiencies and communication challenges.

The Solution

In order to address these challenges, Axial decided to switch to RingCentral Office®. This solution provided the flexibility and practical features that the team needed. The sales team could now record calls and ensure good call quality, which was essential for their operations. The employees at Axial were able to efficiently communicate by using the corporate extension directory, rather than searching for individual phone numbers. This significantly improved their productivity. Additionally, RingCentral provided several key features that Axial took full advantage of. These included individual conference bridges, electronic faxing, Salesforce® integration, and additional flexibility with the RingCentral desktop and mobile apps. From an administrative point of view, RingCentral improved efficiency for the lone IT staff member, making it easier to manage the rapidly growing employee base.

Operational Impact

The switch to RingCentral Office® resulted in significant operational improvements for Axial. The sales team, who spend a majority of their time on the phone, now had access to good call quality and the ability to record calls, which were essential for their operations. The employees were able to communicate more efficiently by using the corporate extension directory, rather than searching for individual phone numbers. This led to a significant improvement in productivity. Additionally, the administrative burden on the lone IT staff member was reduced, making it easier to manage the rapidly growing employee base. The additional features provided by RingCentral, such as individual conference bridges, electronic faxing, and Salesforce® integration, further enhanced the operational efficiency of the company.

Quantitative Benefit

Sales team spends 80% of their time on the phone, implying a significant improvement in productivity with the new system
Efficient communication established for a rapidly growing team of 98 employees
Additional features like individual conference bridges, electronic faxing, Salesforce® integration provided by RingCentral