solocal > Case Studies > AXIA DIGITAL increases revenue by €300,000 through their partnership with BRIDGE

AXIA DIGITAL increases revenue by €300,000 through their partnership with BRIDGE

Company Size

11-200

Region

Europe

Country

Poland

Product

BRIDGE Agency Partnership Program
BRIDGE SaaS platform

Tech Stack

Marketing Automation
Online to Offline Solutions

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Customer Satisfaction
Revenue Growth

Technology Category

Application Infrastructure & Middleware - API Integration & Management
Platform as a Service (PaaS) - Connectivity Platforms

Applicable Industries

Automotive
Finance & Insurance
Retail

Applicable Functions

Business Operation
Sales & Marketing

Use Cases

Retail Store Automation
Supply Chain Visibility

Services

Software Design & Engineering Services
System Integration

About The Customer

AXIA DIGITAL is a digital marketing agency based in Poland with clients across Europe. The agency designs and implements marketing solutions for retail and distribution networks. Their areas of expertise include Customer Acquisition and Marketing Automation, Online to Offline Solutions, and Marketing Strategy Consulting. They work with clients in the FMCG, automotive, and finance industries. The agency was looking for a solution to integrate online and offline channels to provide a seamless shopping experience for customers.

The Challenge

AXIA DIGITAL, a digital marketing agency, was facing a challenge in integrating online and offline channels for a seamless shopping experience for customers. This was a common issue across their clients in the FMCG, automotive, and finance industries. The agency understood the importance of creating an omnichannel strategy that addressed the customer journey from online to offline or web to store. However, finding the right tool to address these needs while achieving results for their clients was a challenge. They evaluated and tested multiple tools on the market, but many of those still required the agency to perform in-house customizations — requiring more resources, time and money.

The Solution

AXIA DIGITAL partnered with BRIDGE to deliver an all-in-one solution that could connect the online and offline channels. This solution would generate online traffic and convert it into in-store sales, allowing AXIA to focus the majority of their time and resources on helping develop omnichannel marketing strategies. Together AXIA and BRIDGE were able to identify target clients with their respective needs for an online to offline solution. AXIA was then able to propose a strategy to clients that would generate results within three months without requiring any technical resources. Once clients signed on, the solution was implemented within a four to six week period, with AXIA and BRIDGE working side by side.

Operational Impact

AXIA DIGITAL’s clients have seen an increase in organic traffic, local search rankings, and online conversions.
They have continued to benefit from the on-going improvements and new features being developed by BRIDGE for the SaaS platform.
The partnership with BRIDGE has allowed the agency to focus on their main expertise while leveraging from the knowledge and tools provided by BRIDGE.

Quantitative Benefit