Automating pharmaceutical and FMCG sales processes with Resco Mobile CRM
Company Size
200-1,000
Region
- Europe
Country
- Russia
Product
- Resco Mobile CRM
- Microsoft Dynamics 365/CRM
- Pharma CRM
- FMCG SFA
Tech Stack
- Microsoft Web Services
- iOS
- Android
- Windows
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Consumer Goods
- Pharmaceuticals
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Navicon is the leader among Russian companies providing IT consulting and system integration services. Established in 2002, the company currently has over 250 employees on staff and focuses primarily on the pharmaceutical, FMCG and retail, distribution, and professional services industries. Navicon is also the only Russian system integrator on Gartner’s list of CRM providers for pharmaceutical and biotechnology companies. Thanks to its vast expertise, Navicon has successfully implemented over 450 projects for both Russian and international companies, including Sberbank CIB, Heineken Russia, R-Pharm, Sanofi, Bayer, Russian Television and Radio Broadcasting and many others.
The Challenge
Navicon was working on solutions for the pharma and FMCG industries based on Dynamics 365/CRM, they needed a mobile component which could be used to maximize the efficiency and productivity of sales reps in the field. They wanted to ensure real-time information exchange between the representatives and the back office, and also to monitor sales teams’ performance. The mobile solution needed to be highly customizable, work across all major mobile platforms, and be fully functional even without Internet connection.
The Solution
The Resco Mobile CRM app ticked all the boxes, so Navicon decided to incorporate it within its Pharma CRM and FMCG SFA. It is fully compatible with online and on-premises deployments of Dynamics 2011, 2013, 2015, 2016, as well as Dynamics 365. Resco also connects directly to Dynamics utilizing standard Microsoft Web Services – so there’s no middleware that could present additional security concerns. Furthermore, Resco’s configuration tool – Woodford – enables to entirely customize the app and deploy it with a single click across iOS, Android and Windows devices. For Navicon, Resco was a better fit than the default Dynamics 365 mobile app also because it offered more possibilities to tailor the application – not only its functionality, but also its look and feel, allowing to use custom branding across the entire solution.
Operational Impact
Quantitative Benefit
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