Automated Data Integration Case Study: How MediaCom Improved Their Efficiency in Client Reporting & Analytics by 75%
Company Size
1,000+
Country
- Worldwide
Product
- Adverity
Tech Stack
- API
- Cloud Infrastructure
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data-as-a-Service
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
About The Customer
MediaCom is one of the world's largest media agencies with 125 offices and over 7,000 employees. As part of the global leading GroupM and WPP network, MediaCom is a proven expert in planning, executing and measuring cross-media marketing strategies on a large scale. They offer a variety of services to their clients - from strategic consultation to the execution of ROI-driven digital campaigns. They are faced with the challenge of mastering each new platform and generating powerful insights from marketing campaigns in an ever-increasing digital marketing landscape.
The Challenge
MediaCom, a large global media agency, offers a variety of services to their clients - from strategic consultation to the execution of ROI-driven digital campaigns. In an ever-increasing digital marketing landscape, agencies are facing a growing number of challenges - from mastering each and every new platform, to generating powerful insights from marketing campaigns. Similarly, client expectations have been revised upwards; advertising partners are no longer content with a short Excel report detailing impressions and clicks. In this data-driven world, understanding user behaviour through correlations and attributions is crucial to evaluating a campaign's performance.
The Solution
Adverity provided the perfect solution for MediaCom, given that the platform was built with marketers and agency executives in mind. The data integration platform allows MediaCom to integrate all of their client data on the fly, while harmonising them into a consistent structure across all teams at the same time. MediaCom is now equipped with a highly scalable central hub to easily provide reliable real-time data for all their clients. Data can be enriched through highly intuitive logic to help maximise the insights they generate on behalf of their clients. MediaCom's targets were met by Adverity's vision: creating smart data sets to maximise the output from the team's analytics efforts.
Operational Impact
Quantitative Benefit
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