Audibene Gets A New Data-Driven Mindset with Domo
Customer Company Size
Large Corporate
Country
- Worldwide
Product
- Domo
Tech Stack
- Tableau
- Salesforce
- Navision
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Sales & Marketing
- Human Resources
- Procurement
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
audibene is the fastest-growing hearing care company with a mission to provide cutting-edge technology for hearing care and improve the lives of those they work with. With over 800,000 consultations a year, spread across nine countries worldwide, it provides its customers with optimal solutions for their changing needs. The company has 1200 employees and generates $100 million in revenue. The departments using Domo at audibene include procurement, finance, sales, marketing, and HR.
The Challenge
audibene, a rapidly growing hearing care company, was struggling with the volume of data generated by their online tools. They needed a way to effectively track, visualize, and act on their marketing and sales data. Despite using Tableau as their central business intelligence platform, data was still being used and stored in silos across the business via Excel sheets and third-party tools like Salesforce. These third-party solutions lacked the structure and functionality to easily analyze data, leading to low adoption rates across the business. The siloed data also led to longer and more complex decision-making processes. audibene wanted to bring data to the masses and provide greater transparency across departments, but they needed a platform that could help drive adoption rates and self-service usage.
The Solution
To overcome their challenges, audibene brought in Domo for its ability to easily visualize data and simplify the sharing and reporting process. Domo helped push the initiative of bringing data to the masses in a more proactive manner. A significant deciding factor was that audibene’s in-house BI and analytics team’s own data warehouse could be plugged into Domo. This allowed audibene to house its own data from third parties—e.g., Navision and Salesforce—creating one singular inlet to Domo, which was then visualized in many different formats. In the first two months of implementing Domo, audibene added 100 active users to the system, with over 100 dashboards created. These dashboards were created and used by multiple departments including finance, marketing, sales, and HR.
Operational Impact
Quantitative Benefit
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