Atmel boosts sales opportunities 156% in various market segments with web personalization for key verticals
Company Size
1,000+
Region
- America
Country
- United States
Product
- Demandbase Website Personalization
- Account-Based Advertising
Tech Stack
- IP Identification Technology
Implementation Scale
- Pilot projects
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
- Revenue Growth
Technology Category
- Analytics & Modeling - Predictive Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
- Consumer Goods
- Healthcare & Hospitals
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Atmel Corporation is a prominent designer and manufacturer of semiconductors and microcontrollers that power a wide range of digital devices. The company caters to various verticals, including automotive, medical, consumer, and industrial sectors. With a diverse customer base and a highly competitive market, Atmel's marketing team sought innovative ways to engage with their target audiences more effectively. By leveraging digital marketing strategies, Atmel aimed to enhance their engagement with vertical-specific accounts, driving more sales opportunities and conversions.
The Challenge
Atmel Corporation, a designer and manufacturer of semiconductors and microcontrollers, faced the challenge of engaging diverse target audiences across multiple verticals such as automotive, medical, consumer, and industrial. The competitive nature of the industry necessitated a more effective digital marketing strategy to drive engagement among vertical-specific accounts. The Atmel marketing team aimed to enhance their digital marketing initiatives to better reach and engage their target accounts, ultimately driving more sales opportunities and conversions.
The Solution
To address their challenge, Atmel's marketing team piloted the Demandbase Website Personalization solution, which utilizes patented IP identification technology. This technology allows companies to market to key accounts in real-time as individuals from those companies visit their website. Atmel customized the homepage experience, messaging, and content for each of their 200 target companies, resulting in a unique web experience for each account. The pilot was highly successful, achieving triple-digit website engagement and doubling the industry benchmark for conversion. Additionally, Atmel saw a 34% increase in the number of sample devices ordered, a key predictor of opportunity generation. Building on this success, Atmel incorporated Account-Based Advertising to attract more target vertical accounts from across the Internet. Once prospects and customers visited the site, they were served a personalized experience, further enhancing engagement and driving sales opportunities.
Operational Impact
Quantitative Benefit
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