Atlanta Journal Constitution Saves Over a Million Dollars with RouteSmart Implementation
Company Size
1,000+
Region
- America
Country
- United States
Product
- RouteSmart Online
- CarrierTrack
Tech Stack
- RouteSmart Online
- CarrierTrack
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Employee Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Fleet Management Systems (FMS)
- Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
- Professional Service
Applicable Functions
- Business Operation
- Logistics & Transportation
Use Cases
- Fleet Management
Services
- System Integration
- Training
About The Customer
The Atlanta Journal Constitution (AJC) is a premier provider of print and digital news and information in the Atlanta market. Tracing its roots back to 1868, the AJC has a long history of serving the community. The newspaper is owned by Cox Enterprises, a family-owned company that has been in Atlanta since 1939. AJC boasts more than 550 daily home delivery routes and has separate nonsubscriber and single copy teams. The company has been under common ownership since 1950 and fully merged in 2001. AJC is known for its commitment to delivering high-quality news and information to its readers.
The Challenge
AJC first contracted with RouteSmart Technologies in January 2005 with the goal of optimizing home delivery routes. The company’s prior routing system was based on a county-line structure, making it a struggle for distribution managers to update routes and make them balanced and efficient. AJC was able to implement advanced RouteSmart Online route restructuring tools to quickly build a modern, zip code-pure route structure. This allowed distribution managers to correct route alignments and remove routes which crossed over one another, decreasing route counts by 15 percent. The process was streamlined and the time to completion was decreased because of the tools available in RouteSmart Online. Using RouteSmart Online, AJC was able to centralize route planning and on-the-street distribution, utilizing dispatch functionality to manage daily carrier disruptions such as down routes.
The Solution
AJC implemented advanced RouteSmart Online route restructuring tools to quickly build a modern, zip code-pure route structure. This allowed distribution managers to correct route alignments and remove routes which crossed over one another, decreasing route counts by 15 percent. The process was streamlined and the time to completion was decreased because of the tools available in RouteSmart Online. Using RouteSmart Online, AJC was able to centralize route planning and on-the-street distribution, utilizing dispatch functionality to manage daily carrier disruptions such as down routes. AJC continues to streamline its delivery operations by integrating CarrierTrack with RouteSmart solutions to provide a digital version of the route books for all carriers. With this partnership, AJC provides carriers with an app that displays turn-by-turn directions and provides audible instructions (or cues), further standardizing the home delivery process, and making routes more efficient and easier for carriers to learn. With RouteSmart providing the route sequence, the CarrierTrack device voices the location of the homes and delivery instructions (leave on front porch; put in mailbox, etc.).
Operational Impact
Quantitative Benefit
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