Aspire Bakeries Turns Data Into Actionable Intelligence With LaaS
Company Size
1,000+
Region
- America
Country
- Canada
- United States
Product
- e2open Transportation Management
- e2open Logistics as a Service (LaaS)
Tech Stack
- Transportation Management System (TMS)
- Logistics as a Service (LaaS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Functional Applications - Transportation Management Systems (TMS)
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Food & Beverage
- Retail
Applicable Functions
- Logistics & Transportation
Use Cases
- Fleet Management
- Predictive Maintenance
- Supply Chain Visibility
Services
- System Integration
- Training
About The Customer
Aspire Bakeries is a cross-category foodservice and retail baking company that currently has 14 bakeries in North America. The organization’s products include several types of premium breads and sweet baked goods such as cookies and donuts. Aspire Bakeries’ leading brands in the food industry include Otis Spunkmeyer, America’s number-one foodservice cookie brand, and La Brea Bakery, America’s favorite artisan bread. The company’s multi-channel presence spans a number of outlets, such as quick-service restaurants, retail and grocery stores, and foodservice operations.
The Challenge
Originally Aspire Bakeries was a TMS technology user, and the business was fragmented at that time. The company found that e2open’s Transportation Management solution was working well, but that there were additional capabilities that could bring more value to the business. The bakery was using the TMS primarily to tender freight out without fully leveraging the data and TMS functionality provided. With the combination of new business significantly increasing in volume and severe winter weather severely impacting the transport industry, Aspire Bakeries looked to e2open’s Logistics as a Service (LaaS) to capitalize on all the advantages of the TMS. Aspire Bakeries chose LaaS to fully leverage the TMS’s complex data and capabilities.
The Solution
After two years of using e2open Transportation Management, in 2015 Aspire Bakeries was able to complete the Canadian selection and business integration of e2open’s LaaS solution. The US operation followed in 2016. LaaS is a dedicated team of experts running e2open’s transportation management technology on behalf of the shipper. Aspire Bakeries’ e2open LaaS team consists of load planners, a systems admin, a carrier management specialist, and a manager. The manager is dedicated to making decisions to mitigate costs and service risks to Aspire Bakeries’ business along with partnering with shippers to drive continuous improvement initiatives across supply chain functions. The power of e2open’s technology enables Aspire Bakeries to make smart decisions based on informed analytics.
Operational Impact
Quantitative Benefit
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