Ascribe and Google Surveys: Better decisions with market research
Company Size
1,000+
Country
- Worldwide
Product
- Ascribe Intelligence Suite
- Google Surveys
- Ascribe Surveys
Tech Stack
- .NET library
- OAuth 2.0
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Analytics & Modeling - Data Mining
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Professional Service
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Demand Planning & Forecasting
- Predictive Quality Analytics
Services
- Data Science Services
- System Integration
About The Customer
Ascribe is a leading provider of verbatim analysis and coding software and solutions for the world’s top research firms and brands across 57 countries. They provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. Ascribe was looking to expand their offering to include an online survey solution that could provide a simple and cost-effective way to reach and collect feedback from consumers on mobile devices and the web, across a growing list of countries, demographics, and languages.
The Challenge
Ascribe, a leading provider of verbatim analysis and coding software and solutions, was looking to expand their offering to include an online survey solution. They wanted a tool that could provide researchers with industry-leading verbatim coding, data mining, sentiment analysis, and visualization of customer feedback. However, finding the right solution was a challenge. Ascribe spent years seeking the optimal survey tool to embed within its advanced text analysis solution to drive down the cost of high-quality survey data collection. They evaluated the preeminent survey technologies in the market, but none of them offered a flexible API coupled with a low-cost, global population sample.
The Solution
Google Surveys presented the optimal solution for Ascribe. It offers a developer API that enables programmatic creation, fielding, and analysis of surveys on the Google Surveys platform. Ascribe leveraged the .NET library to seamlessly integrate Google Surveys with the Ascribe Intelligence Suite, creating a new product called Ascribe Surveys. This product was designed to take advantage of Google Surveys’ reach, speed, and quality, as well as the many survey options and features available in the platform. To integrate with Google Surveys, Ascribe modified their code base to securely connect with the Surveys API using the .NET library, and then chose the popular OAuth 2.0 format to authenticate with Google’s servers. Once authenticated, Ascribe’s servers could communicate with Google’s, allowing for seamless survey creation and fielding.
Operational Impact
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