As Dynamic Yield Scales, So Does Its Use of Redis Enterprise from Redis Labs
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Redis Enterprise
- Redis Enterprise VPC
- Redis on Flash
Tech Stack
- NoSQL
- Redis
- Apache HBase
- MySQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Software
- E-Commerce
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Predictive Maintenance
Services
- System Integration
- Cloud Planning, Design & Implementation Services
About The Customer
Dynamic Yield is a customer personalization platform designed for marketers. The platform optimizes and personalizes experiences for end users across various channels, including mobile, web, app, and email engagements. Capturing more than 600 billion events per month, Dynamic Yield has seen its user base more than double every year since 2013. The company leverages NoSQL Redis Enterprise to support its growing user base and has integrated Redis into almost every personalization solution it offers. Dynamic Yield's innovative approach and rapid growth have made it a significant player in the customer personalization space.
The Challenge
Dynamic Yield faced significant challenges as it scaled its operations. Initially, the company used open source Redis as a simple, local cache. However, as the user base and application portfolio grew, Redis evolved into a core component of their operations, touching almost every feature of the platform. By 2016, the database had grown from ten to 400 gigabytes, making scaling a pressing issue. The company needed to maintain the ease of use, high performance, and flexibility it enjoyed with Redis while addressing these scaling challenges. Additionally, by 2018, Dynamic Yield was overseeing more than a terabyte of data, organized in three Redis clusters with approximately 15 nodes per cluster. Database maintenance and associated development operations were becoming too time-consuming, necessitating a more efficient solution.
The Solution
To address its scaling issues, Dynamic Yield turned to Redis Enterprise in 2016. Redis Enterprise preserved their investment in Redis while offering additional benefits such as high availability, backup and restore, data persistence, and sharding. The migration from open source Redis to Redis Enterprise was seamless, saving months of human work as there was no need to rewrite code or retrain staff. By 2018, Dynamic Yield implemented Redis Enterprise VPC, a fully managed Redis Enterprise service by Redis Labs, to handle their growing data needs. This move eliminated the need for the team to manage Redis-related issues, allowing them to focus on more strategic projects. Additionally, Dynamic Yield implemented Redis on Flash, which stores cold data in cost-effective Flash storage, reducing the need for expensive RAM. This solution provided significant infrastructure cost savings without sacrificing the sub-millisecond latency they had come to expect from Redis.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Digital Transformation of Atlanta Grout & Tile: An IoT Case Study
Atlanta Grout & Tile, a Tile, Stone & Grout restoration company based in Woodstock, Georgia, was facing challenges with its traditional business model. Despite steady growth over the years, the company was falling behind the web revolution and missing out on the opportunity to tap into a new consumer base. They were using independent software from different vendors for each of their department information and workforce management. This resulted in a lot of manual work on excel and the need to export/import data between different systems. This not only increased overhead costs but also slowed down their response to clients. The company also had to prepare numerous reports manually and lacked access to customer trends for effective business decision-making.
Case Study
IFFCO Boosts IT Performance and Innovates Agriculture with Oracle Cloud
Indian Farmers Fertiliser Cooperative Ltd. (IFFCO), the world’s largest manufacturer and marketer of fertilizers in the cooperative sector, was facing several challenges in its quest to innovate and improve the livelihood of farmers in India. The organization had recently launched a new product, nano urea, which brought new demands to IFFCO’s cloud computing needs. The organization needed a reliable cloud vendor to support the processes of 6–7 new manufacturing plants during the upcoming year, enhancing its production capability 300–350 million bottles of nano urea to meet increasing demand. IFFCO’s cloud adoption was driven by a need to innovate. The organization wanted capabilities for a dynamic business that can adapt to the changing needs of the market while growing fast. However, it was inhibited by rigid on-premises data center deployments and the overhead of maintaining legacy systems. IFFCO wanted to apply the elasticity and availability of cloud for improving overall performance of applications at lowest possible operational overhead. Lastly, IFFCO needed to provide the benefits of its technology to all its stakeholders, including employees, members, transporters, and farmers, some of whom have limited literacy. To accommodate all stakeholders, IFFCO wanted to add a voice interface to its applications.
Case Study
7-Eleven Philippines Enhances Customer Support with Freshdesk
7-Eleven Philippines, a pioneer of 24-hour convenience stores in the country, was facing challenges with its customer support system. The customer support was outsourced to an external vendor, which resulted in limited visibility into customer query patterns and performance metrics. The company had no transparency into the vendor's analytics and could not validate their reports. They also had no visibility into the volume of calls, number of abandoned calls, etc. due to the use of the vendor’s telephony solution. This lack of control and visibility into customer support led the team to decide to bring the entire function in-house. They began exploring helpdesk solutions that would enable them to build a strong in-house support team.
Case Study
Kaafmeem Enhances Customer Operations with Freshchat and WhatsApp Integration
KaafMeem, a Saudi-based fashion e-commerce company, was facing challenges in its customer service operations. The company, which specializes in modern Arabic fashion, had traditionally used email and direct calls to handle sales queries, delivery information requests, and questions about refunds and replacements. However, they wanted to provide a more user-friendly channel for their customers to immediately access the Kaafmeem team. They were looking for a solution that would allow them to open a direct dialogue with their consumers, making the shopping experience as seamless and convenient as possible. The challenge was to find a platform that was popular among their customer base and could be integrated easily into their existing operations.
Case Study
Software Development Partnership with PrettyLittleThing: Enhancing E-commerce Capabilities
PrettyLittleThing, a rapidly growing UK-based fashion retailer, faced the challenge of expanding its software development capabilities to keep up with its business growth. The company needed a strategic tech partner who could assemble a team of dedicated software engineers with experience in developing e-commerce solutions and high load systems. The primary goals were to extend the in-house team with strong software engineers experienced in PHP, various JavaScript frameworks, AWS, and other technologies; automate the process of product creation on the client’s e-commerce website that has over 30,000 items; and speed up the software development process. The challenges included establishing effective communication and alignment among different distributed teams and developing functionality that helps manage thousands of products easily.
Case Study
Aramex Boosts Agent Productivity by 50% with Freshservice Implementation
Aramex, an international express, mail delivery, and logistics services company based in Dubai, was facing challenges in delivering consistent, quality IT services and support to its employees. As the organization grew, responding to service requests in a timely manner became increasingly difficult due to outdated processes and communication silos. Aramex was using an in-house legacy IT service desk that was rigid, ill-defined, and required constant resources to maintain and upgrade. The on-premise system was not easy to scale and could not keep up with the growing needs of Aramex. The company was in need of a flexible, agile IT service desk that could streamline its workflow and improve ticket resolution time.
