Uplight > Case Studies > Arizona Public Service Call Center Engagement Turns High Bill Callers into More Satisfied Customers

Arizona Public Service Call Center Engagement Turns High Bill Callers into More Satisfied Customers

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Company Size
1,000+
Region
  • America
Country
  • United States
Product
  • Uplight’s Energy Assessment
Tech Stack
  • Energy Analytics
  • Utility Personalization
  • Home Energy Management
Implementation Scale
  • Enterprise-wide Deployment
Impact Metrics
  • Customer Satisfaction
  • Employee Satisfaction
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Functional Applications - Enterprise Resource Planning Systems (ERP)
  • Functional Applications - Remote Monitoring & Control Systems
Applicable Industries
  • Utilities
Use Cases
  • Energy Management System
  • Remote Asset Management
Services
  • Software Design & Engineering Services
  • System Integration
About The Customer
Arizona Public Service (APS) is a major utility company serving the state of Arizona. APS faces unique challenges due to the extreme desert heat, which significantly increases electricity usage during the summer months. This surge in usage leads to higher electricity bills and a corresponding increase in customer complaints. APS is committed to improving customer satisfaction and operational efficiency, particularly during peak usage periods. The company partnered with Uplight to leverage advanced energy assessment tools to educate and engage customers, aiming to turn high-bill complaints into positive customer experiences.
The Challenge
Every summer, Arizona Public Service (APS) faces the challenge of increased customer complaints due to high electricity bills caused by the desert heat. The spike in air conditioning usage leads to higher bills, resulting in a surge of complaints handled by the call center. In the summer of 2014, APS aimed to turn these unhappy customer calls into engagement opportunities. The goal was to educate customers on no-cost, low-cost, and behavioral changes to reduce high bills, thereby improving customer satisfaction and call resolution without negatively impacting call handle time.
The Solution
In Spring 2014, APS's Energy Efficiency team collaborated with the APS call center to address high bill complaints during the summer. They integrated Uplight’s Energy Assessment into their call center operations. Call center representatives were provided with auto-generated letters that educated customers on energy-saving measures. These letters were incorporated into the new high bill training and scripts for all call center reps. The campaign aimed to serve as a self-service tool for customers, helping them understand and implement no-cost, low-cost, and behavioral changes to reduce their electricity bills. The initiative led to the successful engagement of 7,158 customers, significantly exceeding APS's initial projections.
Operational Impact
  • The campaign led to a 5% increase in overall customer satisfaction with APS customer service.
  • There was a 14% increase in satisfaction with APS’s contact resolution.
  • The initiative had zero negative impact on call handle time, maintaining the same average call handle time as the previous year.
  • The campaign successfully engaged 7,158 customers, far exceeding the utility’s initial projection.
  • The integration of Uplight’s Energy Assessment into call center operations provided a valuable self-service tool for customers.
Quantitative Benefit
  • 5% increase in overall customer satisfaction with APS customer service.
  • 14% increase in satisfaction with APS’s contact resolution.
  • Engaged 7,158 customers during the campaign period.

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