APT Solutions Increases Sales Revenue, Strengthens Product Offering & Meets Market Demand with Informer™ Web Reporting

Founded in 1988, APT Solutions provides Web-enabled membership management software and associated specialist membership administration services to the not-for-profit sector. APT’s clients include member-based organizations such as trade unions, institutions, clubs, societies, charities and health plan providers.

With decades of industry experience, APT understands that one of the greatest business challenges facing not-for-profit organizations is effectively managing and communicating with members, contacts and donors. The company’s Stratum Membership Management software solution helps organizations gain control over their member information and leverage this information to save money, increase efficiencies, boost member communications, retention, loyalty and donations, and improve staff productivity. In support of these organizational objectives, the ability for APT customers to access accurate member data from Stratum’s U2 database quickly and easily is critical. They needed to securely produce customizable reports based on real-time data that would support decision making and enhance performance to improve the bottom line. APT recognized this market need for a powerful, easy-to-use reporting solution, but the company’s proprietary Stratum software lacked a web-based reporting component. This presented APT with a unique opportunity to respond to market demand by enhancing the company’s product offering. But first the company needed to either build upon their own capabilities or partner with a web-based reporting solution provider.

After an evaluation of web-based U2 reporting solutions available worldwide, APT chose Informer. Informer Web Reporting software — used by thousands around the world — enables organizations to extend self-service operational reporting capabilities to end-users to perform real-time analysis of Stratum data anytime, anywhere. And with the new release of Informer 4.0, APT customers will be able to pull data from both MultiValue and SQL databases simultaneously, all from one intuitive interface. Informer is designed so users can harness the intelligence of data without the need to manage a data warehouse or complicated cube. APT recognized that Informer was easy to use, easy to implement and easy to maintain, allowing its customers to securely access and customize the reports they need without IT assistance or in-depth knowledge of the underlying data structure. For APT clients, Informer means no more countless hours running reports. No more time wasted waiting on IT staff to collect and sort data to generate customized reports. With a few mouse clicks, Informer delivers self-service reporting capabilities to end-users within organizations using APT’s Stratum. For APT, Informer means happy clients and more. “Informer significantly enhanced our overall product offering, which is particularly valuable in today’s competitive sales climate,” adds Land. “For organizations and companies that rely on member, customer, and related data to formulate revenue-generating strategies, the ability to extract accurate data quickly and simply is invaluable. With Informer, we give our clients easy access to their data, from which they can automatically generate reports that enhance their decision making capabilities, resulting in improved revenue streams for their organizations. In return, we’ve gained unprecedented advantages in the marketplace and very happy clients.”

• Informer’s Web reporting and analysis capabilities have strengthened APT’s overall product offering and provided the company with incremental sales opportunities.
• Land explains that during the last year APT generated a significant amount of revenue by including Informer as part of their solution offering.
• He expects that — along with the release of a substantial Stratum upgrade later this year — Informer will help double sales revenues with existing clients during the next 12 to 18 months and open an entirely new market of prospective clients, as well as resellers.
• Equally important, says Land, Informer is helping keep APT clients happy.
• “Our clients love the product! Because they’re so pleased with Informer, they’ve begun investing more with APT for overall system enhancements, as opposed to looking to replace a system that doesn’t meet their current and evolving needs. This provides clients with immense value in the relationships they maintain with us, plus presents us with tremendous opportunity to better serve clients while increasing their spend,” he says.

• APT expects Informer to help double sales revenues with existing clients during the next 12 to 18 months.