Company Size
200-1,000
Region
- Asia
Country
- Taiwan
Product
- MindTickle’s analytics-driven platform
Tech Stack
- AI technology
- Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Software
Applicable Functions
- Sales & Marketing
Services
- Data Science Services
- Software Design & Engineering Services
About The Customer
Appier is a leader in AI-driven marketing solutions. The company was launched in 2012 and is headquartered in Taipei, Taiwan. It has grown exponentially since its inception, starting with only 20 employees in 2014 and now boasting more than 300 employees located globally. Appier serves over 1,000 brands and agencies from offices in 14 markets across Asia. Its cross-screen AI technology is relied upon by more than 1,000 businesses around the world, including global brands like Audi, Minute Maid, and Estee Lauder.
The Challenge
Appier, a global provider of AI-powered marketing automation software, was facing challenges with its rapidly growing sales teams. The teams needed just-in-time training and frequent knowledge updates. Moreover, the teams were geographically distributed and working in different time zones, making it difficult to monitor enablement without analytics. The company needed a flexible and simple sales enablement solution to address these challenges.
The Solution
Appier chose MindTickle’s analytics-driven platform as its sales enablement solution due to its flexibility and simplicity. The implementation of MindTickle’s platform was completed in less than a month. Appier initially used MindTickle for new hire orientation and a five-part training series on basic sales skills, the company’s sales process, and sales best practices. The platform also enabled periodic updates to keep reps informed about the latest product technologies. Appier quickly rolled out the solution to more than 90 users and 25 content creators. Strong messaging from management underscored the importance of the initiative and drove adoption.
Operational Impact
Quantitative Benefit
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