Anodot Automated Anomaly Detection a Perfect Fit for Mobile Gaming Giant
Company Size
1,000+
Country
- Worldwide
Product
- Anodot Automated Anomaly Detection
Tech Stack
- Data Analytics
- Real-time Monitoring
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Revenue Growth
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Maintenance
Services
- Data Science Services
About The Customer
The customer is one of the fastest-growing multinational family entertainment companies in the world. It has grown from a popular app into a full-fledged media franchise since its launch. The brand is used in more than 200 territories around the world and has more than 5.6 billion downloads. The company's portfolio includes free mobile apps and games, a CGI animated series and web shorts, a global licensing and merchandising program, and a variety of YouTube videos. One of the main revenue sources for the company is the use of cross-promotional advertising between applications and platforms.
The Challenge
The company, a mobile gaming giant, relies heavily on its in-house developed cross-promotional system for revenue. Any bug or change in the system could lead to more than 15% loss in in-app purchases. The company used to monitor impressions, clicks, and conversions of their cross promotions on a weekly basis using Tableau dashboards. However, this manual process was slow and inefficient, often leading to delayed insights on glitches. For instance, a new promotion caused major crashes across several platforms, but the issue was not logged until the next day. It took almost four days for the company to realize the problem, and it was only discovered when checking another unrelated system.
The Solution
The company adopted Anodot's Automated Anomaly Detection system to monitor their cross-promotional metrics, installations, revenue, and more in real-time. Anodot's system automatically alerts the company to any changes in their business data streams including installs, customer engagement, and retention. The company streams its application and business data to Anodot to keep track of the number of crashes per application, per platform. If the number of crashes increases, they immediately know and can react with a clearer picture of what is causing the problem. They also track ad impressions and revenues, with plans to track it per provider and geographic location in a later phase. The backend development, finance, and analytics teams rely on Anodot on a daily basis. Automated correlations and the customizable Anoboards (anomaly dashboards) make it easy for each team to receive the information it needs to keep the systems running smoothly.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
