Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge
Customer Company Size
SME
Region
- America
Country
- United States
Product
- nViso Emotional Analytics
- SoftLayer Cloud Environment
Tech Stack
- Cloud-based platform
- Facial imaging technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
Use Cases
- Behavior & Emotion Tracking
- Facial Recognition
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Fabler Studio is a video postproduction services company based in New York City. The company works with leading agencies and brands to create award-winning commercial content. As a relatively new company in a highly competitive market, Fabler Studio is constantly looking for ways to differentiate its services and provide unique value to its clients. The company's managing director, Nathan Byrne, is particularly interested in innovative technologies that can enhance the company's video editing services and provide deeper insights into consumer responses.
The Challenge
Fabler Studio, a video postproduction services company based in New York City, was looking for a way to differentiate its services in a highly competitive market. The company was interested in facial imaging technology that could capture emotional responses to its video content, providing immediate feedback and insights into consumer reactions. This technology would provide a unique selling point for the company, setting it apart from competitors and offering a more comprehensive service to its clients.
The Solution
Fabler Studio chose to implement an emotional analytics offering from IBM Business Partner nViso SA, hosted in a SoftLayer cloud environment. The cloud-based platform provides moment-by-moment analyses of emotional responses to video content, captured by nViso’s facial imaging technology. The insights provided by the platform are immediately actionable, allowing Fabler Studio to integrate the feedback into their creative process at each stage of the rough-cut phase. The SoftLayer cloud infrastructure offers a cost-effective delivery environment for nViso’s analytics capabilities.
Operational Impact
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