Analytics hosted in a SoftLayer cloud environment deliver long-term competitive edge
Company Size
11-200
Region
- America
Country
- United States
Product
- nViso Emotional Analytics
- SoftLayer Cloud Environment
Tech Stack
- Cloud-based platform
- Facial imaging technology
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Brand Awareness
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
Use Cases
- Behavior & Emotion Tracking
- Facial Recognition
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Fabler Studio is a video postproduction services company based in New York City. The company works with leading agencies and brands to create award-winning commercial content. As a relatively new company in a highly competitive market, Fabler Studio is constantly looking for ways to differentiate its services and provide unique value to its clients. The company's managing director, Nathan Byrne, is particularly interested in innovative technologies that can enhance the company's video editing services and provide deeper insights into consumer responses.
The Challenge
Fabler Studio, a video postproduction services company based in New York City, was looking for a way to differentiate its services in a highly competitive market. The company was interested in facial imaging technology that could capture emotional responses to its video content, providing immediate feedback and insights into consumer reactions. This technology would provide a unique selling point for the company, setting it apart from competitors and offering a more comprehensive service to its clients.
The Solution
Fabler Studio chose to implement an emotional analytics offering from IBM Business Partner nViso SA, hosted in a SoftLayer cloud environment. The cloud-based platform provides moment-by-moment analyses of emotional responses to video content, captured by nViso’s facial imaging technology. The insights provided by the platform are immediately actionable, allowing Fabler Studio to integrate the feedback into their creative process at each stage of the rough-cut phase. The SoftLayer cloud infrastructure offers a cost-effective delivery environment for nViso’s analytics capabilities.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
How Sirqul’s IoT Platform is Crafting Carrefour’s New In-Store Experiences
Carrefour Taiwan’s goal is to be completely digital by end of 2018. Out-dated manual methods for analysis and assumptions limited Carrefour’s ability to change the customer experience and were void of real-time decision-making capabilities. Rather than relying solely on sales data, assumptions, and disparate systems, Carrefour Taiwan’s CEO led an initiative to find a connected IoT solution that could give the team the ability to make real-time changes and more informed decisions. Prior to implementing, Carrefour struggled to address their conversion rates and did not have the proper insights into the customer decision-making process nor how to make an immediate impact without losing customer confidence.
Case Study
Engaging Fans at one of the Largest Stadiums in the USA
Engaging and delighting fans has become the number one priority. However, the identity and behavior of fans within the stadium have been impossible to detect until Sirqul. Furthermore, standalone mobile apps historically have only seen a 5-30% penetration rate, thus leaving venues with poor data, insights and little interaction with the fan itself.This large stadium was looking for a set of recommendations to improve the fan experience, increase revenue and optimize operational efficiency based on this never seen before data.
Case Study
Faceware Technologies
When you’ve developed innovative, groundbreaking software that brings emotion to the gargantuan Godzilla on the big screen or adds life to leading video game characters to the delight of serious gamers, protecting your intellectual property from counterfeiting and reverse engineering is paramount. When evaluating licensing and IP protection vendors, Faceware Technologies, Inc. turned to Wibu-Systems’ CodeMeter to protect their valuable intellectual property that was years and over $40 million USD in the making.
Case Study
Creating a Customer Focused Shopping Experience with Blockchain & IoT
Gini & Jony, a Nucleus Vision client, and Brick and mortar stores retail customers in general hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores.
Case Study
The New Start Line Performance Data Goes Real Time
Cyclists typically had to take a device off the bike and connect to a computer to upload information. Data was imprecise and the analytics came long after the ride was over. Quarq wanted to find a new way to help atheletes adjust the rides in real time and help fans to get closer to the games.
Case Study
Smart Monitoring Solutions for Solar Panels: A Case Study
In 2018, the Japanese government approved the Fifth Energy Basic Plan, prioritizing renewable energy and setting it on a course to become the primary power source in Japan. This led to the re-introduction of solar panels as a renewable energy source. However, renewable energy sources such as solar power have weaker 'bearing capacity' than other power generation methods due to their characteristics. Solar power can be challenging to control because the output fluctuates based on weather conditions. If a large amount of electricity is supplied from the photovoltaic power generation sources to the grid when the power demand is low, the voltage and frequency can be disturbed, and the entire grid can become unstable. In some cases, it can lead to a large-scale power outage. This risk necessitated developments to solve problems like monitoring and controlling the amount of electricity produced by solar panels. NWC partnered with a client that generates and sells electricity serving residential, commercial, and industrial customers. The client needed to monitor the amount of electricity produced by 88,000 solar panels with a power generation capacity of 28 MW/h in a field size of 700 x 700 meters. The initial idea was a 13 kilometer wired optical network; however, the cost of over 1 billion yen made this approach expensive and impractical.
