American Medical ID's Transformation with Domo
Company Size
11-200
Region
- America
Country
- United States
Product
- Domo
Tech Stack
- Data Analysis
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Healthcare & Hospitals
Applicable Functions
- Business Operation
Use Cases
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
American Medical ID is a Houston-based company that serves the medical community and the public by offering custom medical ID jewelry. In an emergency, this jewelry allows medics or other medical professionals to give prompt, precise treatment. The company operates as two different brands - American Medical ID and One Call Alert, each with different business models and custom order management systems. They are a premier provider in their industry, communicating important information to first responders in emergencies.
The Challenge
American Medical Identifications, a premier provider of custom medical ID jewelry, operates under two different brands - American Medical ID and One Call Alert. Each brand had different business models, custom order management systems, and websites reporting different pieces of information. The company needed a widespread, easy-to-use solution that would enable everyone in the organization to access the same data. They also wanted to ensure the accuracy of the data and make it easily digestible enough to see trends.
The Solution
The company implemented Domo, a data analysis and visualization tool, to gain greater visibility into trends. Domo allowed them to look at the big picture and see high-level trends, while at the same time giving them the ability to drill down and get to the root of issues. Domo also provided actionable information, helping them see not just click-throughs and conversion rates, but the actual profitability of their campaigns. With Domo, they were able to do a lot more analysis as opposed to just reporting. They became more confident in their data, reducing the need to triple check everything or ask as many questions because they already knew the answers.
Operational Impact
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