Database
Suppliers Case Studies Use Cases Terms
IIoT Top 100
 IoT Spotlight Podcast
Contact
EN
中文
Google Cloud Platform > Case Studies > Alpred SL: Global Expansion of a Local Sports Paper with Google Cloud

Alpred SL: Global Expansion of a Local Sports Paper with Google Cloud

Google Cloud Platform Logo
Technology Category
  • Analytics & Modeling - Predictive Analytics
  • Sensors - Barcode Readers
Applicable Industries
  • Agriculture
  • Construction & Infrastructure
Applicable Functions
  • Sales & Marketing
Use Cases
  • Construction Management
  • Infrastructure Inspection
Services
  • Cloud Planning, Design & Implementation Services
  • System Integration
About The Customer

Alpred SL is a Spanish information services company that drives a number of innovative online projects, including the leading weather prediction service Meteored, available in 50 countries, and the Seville-based Estadio Deportivo, which provides continuously updated sports news to Spanish-speaking fans around the world. The company acquired the local sports newspaper Estadio Deportivo in 2021 and made the strategic decision to shut down the print version and go 100% digital. Alpred SL first migrated its infrastructure to the cloud in 2015, and since then has worked with Google Cloud as its main technology partner.

The Challenge

Alpred SL, a Spanish information services company, faced the challenge of transforming a traditional print newspaper, Estadio Deportivo, into a sustainable, digital sports media brand. The company aimed to create a free, continuously updated, 100% digital sports news platform for Spanish-speaking sports fans worldwide. However, the existing infrastructure of Estadio Deportivo was entirely on-premise, and its content management system (CMS) was designed for both print and online versions, which was obsolete and no longer fit for Alpred's purposes. The company was dealing with constant setbacks, errors, and outages, which made it difficult to manage. Moreover, the sports world moves fast, and Estadio Deportivo’s services needed to be constantly available and handle considerable traffic peaks, especially on match days.

The Solution

Alpred SL partnered with Google Cloud to support the migration project. The company built an entirely new, cloud-based CMS custom-made for their needs and deployed it on Google Kubernetes Engine. This provided a robust architecture that the company could trust to help provide their services round-the-clock. The company also used Compute Engine, Cloud SQL, Cloud Build, Artifact Registry, Anthos, and Firestore to support its services. With Google Kubernetes Engine, Alpred SL could upscale and downscale automatically to handle traffic peaks. The company also worked closely with Google Play Console and Google Ad Manager to monetize Estadio Deportivo through advertising services. Google Cloud provided a secure, stable infrastructure that was available 24/7 and scaled as needed, which had a direct, positive impact on Alpred SL's bottom line.

Operational Impact

  • The partnership with Google Cloud has enabled Alpred SL to successfully transform Estadio Deportivo into a 100% digital sports news platform. The company now has a robust, cloud-based infrastructure that can handle traffic peaks, especially on match days, and provide services round-the-clock. The new infrastructure has also improved the page load and response times, which is crucial for a sports news platform that needs to be constantly updated. This has not only increased advertising revenue but also enhanced the user experience. Moreover, the company can now develop, test, and deploy new services faster and more easily. Looking ahead, Alpred SL plans to continue increasing its global portfolio of products and services, with several exciting new projects in the pipeline launching in 2023.

Quantitative Benefit

  • Provides a robust architecture with round-the-clock availability

  • Empowers teams to develop, test, and deploy new services faster and more easily

  • Enables faster page load and response times, increasing advertising revenue

Related Case Studies
Intelligent Farming with ThingWorx Analytics
IoT based milk procurement solution- SmartMoo smartAMCU
IoT System for Tunnel Construction
Greenhouse Intelligent Monitoring and Control Solution
Enabling Internet of Things Innovation in Agriculture

Case Study missing?

Start adding your own!

Register with your work email and create a new case study profile for your business.

Add New Record

Related Case Studies.

Case Study
IoT System for Tunnel Construction
The Zenitaka Corporation ('Zenitaka') has two major business areas: its architectural business focuses on structures such as government buildings, office buildings, and commercial facilities, while its civil engineering business is targeted at structures such as tunnels, bridges and dams. Within these areas, there presented two issues that have always persisted in regard to the construction of mountain tunnels. These issues are 'improving safety" and "reducing energy consumption". Mountain tunnels construction requires a massive amount of electricity. This is because there are many kinds of electrical equipment being used day and night, including construction machinery, construction lighting, and ventilating fan. Despite this, the amount of power consumption is generally not tightly managed. In many cases, the exact amount of power consumption is only ascertained when the bill from the power company becomes available. Sometimes, corporations install demand-monitoring equipment to help curb the maximum power demanded. However, even in these cases, the devices only allow the total volume of power consumption to be ascertained, or they may issue warnings to prevent the contracted volume of power from being exceeded. In order to tackle the issue of reducing power consumption, it was first necessary to obtain an accurate breakdown of how much power was being used in each particular area. In other words, we needed to be able to visualize the amount of power being consumed. Safety, was also not being managed very rigorously. Even now, tunnel construction sites often use a 'name label' system for managing entry into the work site. Specifically, red labels with white reverse sides that bear the workers' names on both sides are displayed at the tunnel work site entrance. The workers themselves then flip the name label to the appropriate side when entering or exiting from the work site to indicate whether or not they are working inside the tunnel at any given time. If a worker forgets to flip his or her name label when entering or exiting from the tunnel, management cannot be performed effectively. In order to tackle the challenges mentioned above, Zenitaka decided to build a system that could improve the safety of tunnel construction as well as reduce the amount of power consumed. In other words, this new system would facilitate a clear picture of which workers were working in each location at the mountain tunnel construction site, as well as which processes were being carried out at those respective locations at any given time. The system would maintain the safety of all workers while also carefully controlling the electrical equipment to reduce unnecessary power consumption. Having decided on the concept, our next concern was whether there existed any kind of robust hardware that would not break down at the construction work site, that could move freely in response to changes in the working environment, and that could accurately detect workers and vehicles using radio frequency identification (RFID). Given that this system would involve many components that were new to Zenitaka, we decided to enlist the cooperation of E.I.Sol Co., Ltd. ('E.I.Sol') as our joint development partner, as they had provided us with a highly practical proposal.
Learn more
Case Study
Greenhouse Intelligent Monitoring and Control Solution
Farming Orchids is the most successful form of precision farming in Taiwan, and also the most exported flower. Orchids need a specific temperature and humidity conditions to grow and bloom, and its flowering time may not be in line with market demands, so the price collapses when there is overproduction. Therefore, some farmers began to import automated greenhouse control systems for breeding and forcing, which not only improves quality, but also effectively controls the production period and yield to ensure revenue. In 2012, an orchid farmer built a Forcing Greenhouse of about 200 pings (approximately 661 Square Meters) in Tainan, Taiwan. The system integrator adopted Advantech’s APAX-5000 series programmable automation controllers to build the control platform, coupled with Advantech WebAccess HMI/SCADA software, to achieve cloud monitoring. The staff of the orchid field can monitor important data anytime via smart phone, iPad, and other handheld devices, and control the growth and flowering conditions. System requirements: In the past, most environmental control systems of orchid greenhouses in Taiwan used PLCs (Programmable Logic Controller) with poorscalability and control, and could not be connected to the Internet formonitoring from the cloud. For advanced database analysis and networking capability, the PC platform must be adopted. Therefore, PAC Systems (Programmable Automation Controller) with both PLC programming capabilities andPC functions is a better choice.The environmental control of the Orchid greenhouse switches on and off devices like fan, shade net, cooling/heat pump, liquid flow control, water-cooling wall etc. It is controlled by a control panel of electric controllers, and is driven by a motor, to adjust the greenhouse temperature, humidity, and other environmental conditions to the set parameters.
Learn more
© 2015-2024 IoT ONE Limited | Privacy Policy

Contact us

Let's talk!
* Required
* Required
* Required
* Invalid email address
By submitting this form, you agree that IoT ONE may contact you with insights and marketing messaging.
No thanks, I don't want to receive any marketing emails from IoT ONE.
Submit

Thank you for your message!
We will contact you soon.