Al Jazeera English: Enhancing Global Connectivity and Collaboration
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Environmental Sensors
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
- Smart Campus
About The Customer
Al Jazeera English is the European headquarters of Al Jazeera Media Network, one of the world's leading news organizations. With an audience reach of 270 million households in 35 countries, Al Jazeera English broadcasts up to eight hours of news, current affairs, documentaries, and children’s programming each day. The company is known for its innovative approach to broadcasting, being the first broadcaster in the world to adopt a full file-based HD workflow back in November 2006. Al Jazeera English is based in The Shard, London's iconic skyscraper, and is one of the building's anchor tenants.
The Challenge
Al Jazeera English, the European headquarters of Al Jazeera Media Network, faced a unique challenge when they moved their operations to the 16th floor of The Shard, London's iconic skyscraper. The challenge was to connect Al Jazeera English to Al Jazeera Media Network’s hubs spread across three continents, enabling each site to access, share, and distribute assets collaboratively and efficiently. Broadcasting from the tallest building in the European Union, with an audience reach of 270 million households in 35 countries, brought a unique set of challenges. The broadcasting site, primarily built for offices, required intricate planning and meticulous site tests to ensure optimal broadcasting conditions. A crucial part of the planning phase was assessing the angle that the sun entered the 16th floor during all seasons to ensure that the two TV studios wouldn’t be compromised by glaring sunlight while on air.
The Solution
To address these challenges, Al Jazeera English decided to embrace Avid Everywhere and the Avid MediaCentral platform by utilizing industry-leading solutions to enable networked connectivity between its broadcast sites. The move gave the network an opportunity to assess how they would share, access, store, and distribute assets across their geographical regions. A definitive decision was made to put access to global assets and collaboration at the forefront of this project. By realizing the benefits of Avid Everywhere through the adoption of the Avid MediaCentral platform, Al Jazeera English achieved a networked operation based on standardized metadata protocols. This made the company’s global archive of assets streamlined and visible for everyone, from ‘everywhere’. The design and delivery of the connected workflow were achieved in a tight turnaround time of 18 months.
Operational Impact
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