Avid Technology > Case Studies > Al Baghdadia TV's Transformation: Enhancing News Production with Avid Everywhere

Al Baghdadia TV's Transformation: Enhancing News Production with Avid Everywhere

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Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Storage Services
Applicable Functions
  • Quality Assurance
  • Sales & Marketing
Use Cases
  • Time Sensitive Networking
  • Visual Quality Detection
Services
  • System Integration
  • Testing & Certification
About The Customer
Al Baghdadia TV, headquartered in Cairo since 2005, serves the Middle East region. The network airs two channels: Al Baghdadia, a news-based 24-hour station, and B2, which broadcasts a mix of drama, movies, and entertainment. The network also operates studios in Baghdad and in northern Iraq, and plans to expand with further Iraq-based studio facilities. The broadcaster had two key issues in mind when it decided to overhaul its technical operations. The first was a phased station-wide migration to HD to maximize efficiency and quality of content, while the second was to significantly improve time to air for its news division.
The Challenge
Al Baghdadia TV, a Middle East broadcaster, was facing significant challenges in its news production process. The primary issue was the bottlenecks in sharing media between field journalists and the main studio, which was slowing down the time to air for breaking news. Additionally, storage and workflow restrictions were preventing the capacity for High Definition (HD) content. The broadcaster was also in the process of a phased station-wide migration to HD to maximize efficiency and quality of content. The second key issue was to significantly improve time to air for its news division. The broadcaster was also planning to expand with further Iraq-based studio facilities.
The Solution
Al Baghdadia TV decided to overhaul its technical operations by introducing the Avid MediaCentral platform. This platform was chosen as the foundation to unify and streamline workflows across the breadth of its studio, local affiliate, and field operations. The full MediaCentral solution includes an upgraded iNEWS newsroom control system with iNEWS | Command and Media Composer | NewsCutter Option; ISIS | 5000 shared storage; 12 channels of AirSpeed 5000, Interplay | Capture and Interplay | Archive. All the MediaCentral components are designed for high definition news production, which is a key ingredient in Al Baghdadia's long-term plans to migrate all of its resources over from SD. Over the last 18 months, the broadcaster has undertaken a phased transition which has seen it exchange its SD ENG cameras for a fleet of HD units, and outfit its studios with HD-ready vision mixing and routing gear.
Operational Impact
  • The introduction of the Avid MediaCentral platform has transformed Al Baghdadia TV's news production. The new workflow has enabled over 70 reporters and journalists working in the field to be linked together through the single web-based interface of Avid MediaCentral | UX. This has significantly improved the speed of story creation and enhanced Al Baghdadia's news gathering and news dissemination capabilities. The iNEWS newsroom management system has enabled the broadcaster to create and deliver breaking news swiftly. The production team now has far greater freedom to view content stored in deep archive. The broadcaster has achieved a major business transformation encompassing full file-based operation, a transition to HD and a closer integration of its studio production and field news gathering workflows. This has given Al Baghdadia TV greater agility to create stories in the field and operational efficiencies at all points of production, providing them with a competitive edge.
Quantitative Benefit
  • Expanded the amount of Avid ISIS storage to 128 TB, which is eight times larger than previously.
  • Introduced 12 channels of AirSpeed 5000, Interplay | Capture and Interplay | Archive.
  • Overhauled its technical operations with the Avid MediaCentral platform, unifying and streamlining workflows across the breadth of its studio, local affiliate, and field operations.

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