Conversica > Case Studies > AI-Driven Sales Boost for Sesame Communications

AI-Driven Sales Boost for Sesame Communications

Applicable Industries

Electrical Grids
Telecommunications

Applicable Functions

Sales & Marketing

Use Cases

Leasing Finance Automation
Material Handling Automation

Services

System Integration

About The Customer

Sesame Communications is a subsidiary of Internet Brands that helps providers harness the power of the Internet to accelerate new prospect acquisition and transform the end-user experience. The company supports thousands of customers in their efforts to grow and increase profitability in the digital age. Sesame has received numerous industry awards and accolades including Inc. 500|5000 fastest growing technology companies and Deloitte Technology Fast 500. Despite their success, they faced challenges in managing and following up on inbound leads, leading them to seek a solution in Conversica’s AI Sales Assistant.

The Challenge

Sesame Communications, a subsidiary of Internet Brands, was facing a significant challenge in managing their inbound leads. Despite deploying traditional marketing tactics like drip campaigns and lead scoring, the company was struggling with an overload of leads that were not being followed up on. The Director of Marketing, Todd Martini, noted that many of the high scores from lead scoring were not decision makers, but assistants who were watching a lot of webinars. Furthermore, when a Marketing Qualified Lead (MQL) was identified, these leads would go directly to territory managers, leaving a large list of untouched leads. The company was in need of a solution that could effectively manage and follow up on these untouched leads.

The Solution

Sesame Communications turned to Conversica’s AI Sales Assistant, named Olivia, to manage their untouched leads. The AI assistant was integrated into their existing system without the need for outside integrators, making the process simple and straightforward. Olivia was primarily used on email-driven campaigns, following up on leads that the sales team did not have the capacity to reach. This allowed the company to increase their outreach volume and improve their follow up on untouched leads. The AI assistant became a popular addition to the team, with people treating her as if she was a real person. The integration of AI and marketing automation proved to be a successful solution for Sesame Communications, allowing them to reach out to more people without needing a lot of resources.

Operational Impact

The implementation of Conversica’s AI Sales Assistant, Olivia, brought about significant operational results for Sesame Communications. The AI assistant was able to manage and follow up on untouched leads, increasing the company’s outreach volume. This not only improved the company’s lead management but also freed up the sales team to focus on other tasks. The integration process was simple and straightforward, requiring no outside integrators. The AI assistant quickly became a popular addition to the team, with people treating her as if she was a real person. This personality that the automated sales assistant absorbed became ingrained into the company’s daily operations, demonstrating the successful integration of AI into their marketing and sales processes.

Quantitative Benefit