Conversica > Case Studies > AI-Driven Sales Assistant Revolutionizes Customer Engagement for CAKE

AI-Driven Sales Assistant Revolutionizes Customer Engagement for CAKE

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Technology Category
  • Application Infrastructure & Middleware - Database Management & Storage
  • Infrastructure as a Service (IaaS) - Cloud Databases
Applicable Functions
  • Product Research & Development
  • Sales & Marketing
Use Cases
  • Inventory Management
  • Time Sensitive Networking
About The Customer
CAKE is a Sysco company that provides innovative, cloud-delivered guest management and point-of-sale solutions to restaurant operators throughout North America. The company was a Silicon Valley start-up before being acquired by Sysco, a $48 billion food services leader. With the acquisition, CAKE gained access to a database of more than 425,000 Sysco customers, many of whom were likely open to hearing about new technology solutions from a brand they already use and trust. CAKE's offerings provide Sysco with a new avenue for broadening its footprint in existing accounts.
The Challenge
CAKE, a Sysco company, was faced with the challenge of reaching out to over 425,000 Sysco customers using a 'cold emailing' approach. This task was equivalent to the work of 10 sales development representatives. The challenge was further compounded when CAKE was acquired by Sysco, a $48 billion food services leader. The acquisition necessitated a shift in CAKE's sales strategy from an outside sales approach to a purely inside sales model. This meant that CAKE had to introduce its high-tech offerings to restaurant operators virtually, while emphasizing its relationship with Sysco. The company also had to nurture relationships with potential customers and secure the best time for a CAKE sales representative to contact the customer.
The Solution
CAKE implemented Conversica's AI Automated Sales Assistant, Julie Hudson, to tackle the challenge. Julie Hudson, an AI agent, was able to work tirelessly, reaching out to customers at any hour of the day without a break. She was programmed to send friendly, helpful emails to potential customers, introducing CAKE's offerings and offering them a chance to schedule a demo or answer questions. Julie Hudson was also able to nurture relationships with potential customers and secure the best time for a CAKE sales representative to contact the customer. Furthermore, CAKE used Conversica to fine-tune the timing of its outreach by adjusting when to send emails and measuring the response. This allowed the company to pinpoint the precise hour of the week that delivered the best response rate.
Operational Impact
  • The implementation of Conversica's AI Automated Sales Assistant, Julie Hudson, has revolutionized CAKE's customer engagement strategy. Julie's ability to work tirelessly and her friendly approach has made her popular with both CAKE employees and customers. Her emails have not only introduced CAKE's high-tech offerings to restaurant operators but have also nurtured relationships with potential customers. This has resulted in a 20 percent engagement rate, with 30 percent of those being positive responses. Furthermore, Julie's persistence in following up with leads has ensured that no lead is left unworked. This has led to an average of 60 leads being cultivated per week from 1,000 emails sent. The use of Conversica has also allowed CAKE to fine-tune its email outreach timing, resulting in a response rate two-to-one better than any other window.
Quantitative Benefit
  • 20 percent engagement rate with 30 percent of those being positive responses.
  • An average of 60 leads cultivated per week from 1,000 emails sent.
  • Fine-tuned email outreach timing, resulting in a response rate two-to-one better than any other window.

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